by Bart Caylor | Jun 1, 2023 | Featured, Strategies, Podcast
The technology landscape is experiencing massive changes, and quality content creation will be key to staying relevant among AI powered content marketers. With artificial intelligence platforms like ChatGPT, education marketers will be able to craft more content than...
by Bart Caylor | Sep 10, 2018 | Blog, Featured, School Websites
There’s a big change coming to WordPress — Gutenberg. Let’s dive into what you need to know right now about this innovative approach to the CMS we’ve come to depend on and love. WordPress is by far the most popular website platform in the commercial market. According...
by Bart Caylor | Sep 15, 2025 | Marketing Strategies, content marketing, Marketing Trends, Featured, Strategies, Websites, Leveraging AI
If your college wants to stay visible on Google’s AI Search, you can no longer treat Google like it’s just a list of hyperlinks. Search is changing fast. Google’s new AI Mode is no longer just surfacing ranked pages. Instead, it’s delivering conversational answers...
by Bart Caylor | Feb 8, 2016 | social media, content marketing, Blog, Featured, Higher Ed Marketing, School Websites, Ideas, Future of Higher Ed, Generation Z
Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...
by Bart Caylor | Aug 18, 2025 | Featured, School Websites, Future of Higher Ed, Strategies, Tools, Leveraging AI
GEO for higher ed marketing is quickly replacing traditional SEO as the go-to strategy for institutions that want to stay visible and relevant in today’s AI-driven search environment. As AI tools like ChatGPT, Gemini, and Perplexity replace traditional search engines...
![Gutenberg: New Editor for WordPress [Walkthrough]](https://mlii5e30p1dq.i.optimole.com/w:1080/h:675/q:mauto/rt:fill/g:ce/ig:avif/https://www.caylor-solutions.com/wp-content/uploads/2018/09/Change_AdobeStock_93721971_2000x1242.jpg)
