Video Content Marketing: Part 2 in Our Series

by Bart Caylor | Feb 8, 2016 | social media, content marketing, Blog, Featured, Higher Ed Marketing, School Websites, Ideas, Future of Higher Ed, Generation Z

Education Marketing Trends to Watch in 2016. Part 2: Video Content Marketing Trends In last week’s post, I started the series “Education Marketing Trends to Watch in 2016” by establishing my history as predictor and providing an outline of how...

GEO for Higher Ed Marketing: Why It’s Transforming Traditional SEO

by Bart Caylor | Aug 18, 2025 | Featured, School Websites, Future of Higher Ed, Strategies, Tools, Leveraging AI

GEO for higher ed marketing is quickly replacing traditional SEO as the go-to strategy for institutions that want to stay visible and relevant in today’s AI-driven search environment. As AI tools like ChatGPT, Gemini, and Perplexity replace traditional search engines...

SEO Strategies in the Age of AI

by Bart Caylor | May 27, 2024 | Marketing Strategies, Featured, Strategies

Are the current SEO strategies still relevant today in the age of AI? Or, do we need to completely overhaul our approach to SEO? A while back, I wrote a post that mapped out the rationale behind my SEO strategies.  This philosophy, if you will, is simple yet it has...

15 Symptoms of a Sick Education Website [Part 2]

by Bart Caylor | Jul 16, 2018 | Websites, content marketing, Blog, Featured, School Websites

Your education website is the heart of your digital marketing strategy. Is it suffering from any of the 15 symptoms of a poorly performing website? If it is, I highly recommend that you correct the performance issues you see in your education website as soon as...

How to Leverage Student-Produced, Authentic Content

by Bart Caylor | Aug 14, 2025 | Marketing Strategies, Marketing Trends, Featured, Podcast

Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner.  The...