by Bart Caylor | Apr 13, 2026 | Featured, Ideas, Future of Higher Ed, Leveraging AI
AI ethics in higher ed marketing is becoming an increasingly important conversation for those in our field. It’s showing up in your daily work, in the tools you’re testing, the content you’re producing, and the pressure you feel to move faster with fewer resources. If...
by Bart Caylor | Apr 9, 2026 | Ideas, Future of Higher Ed, Strategies, Generation Z, Podcast, Featured
In higher ed leadership today, we face mounting challenges that don’t seem to be going away. Low enrollment numbers, tighter budgets, struggling student outcomes, and the constant concern of financial instability—all these issues weigh heavily on our institutions. ...
by Bart Caylor | Apr 6, 2026 | Featured, Future of Higher Ed, Tools, Leveraging AI
AI adoption in higher ed marketing is no longer a matter of “if,” but “how” we integrate this utility into our daily mission. I understand the hesitation many enrollment leaders feel when they see headlines about academic integrity or...
by Bart Caylor | Mar 19, 2026 | Podcast, Marketing Strategies, Marketing Trends, Marketing Campaigns, Featured, Future of Higher Ed, Strategies, Tools
Higher ed video marketing is quickly becoming one of the most important strategies universities can use to reach prospective students in today’s digital landscape. The way prospective students consume content has changed dramatically in the past decade. Long blocks of...
by Bart Caylor | Mar 16, 2026 | Future of Higher Ed, Strategies, Generation Z, Featured, Branding, Marketing Strategies, content marketing, Inbound Marketing, Marketing Trends, Marketing Campaigns
Mission-fit marketing 2026 represents a fundamental shift from the “attention race” of the last decade to a new “trust race” in higher education. We have spent years reacting to the demographic cliff, shrinking budgets, and the sudden explosion...
by Bart Caylor | Feb 5, 2026 | Ideas, Marketing Strategies, Marketing Trends, Marketing Campaigns, Featured, Higher Ed Marketing, Books, Future of Higher Ed, Strategies, Tools
“Knowing what you don’t know” is perhaps the most important realization higher ed leaders can have today. Turns out, what you don’t know can actually hurt you. In my work with college and university leaders across the country, I often hear a common concern...
