by Bart Caylor | Nov 2, 2026 | Branding, Marketing Strategies, Featured, Ideas, Future of Higher Ed, Strategies
A strong college differentiation strategy is becoming essential as institutions face shrinking student populations, growing financial pressure, and increased competition for enrollment. For years, colleges have known the demographic decline was coming. The numbers...
by Bart Caylor | Oct 29, 2026 | Ideas, Marketing Strategies, Featured, Future of Higher Ed, Strategies, Podcast
Higher ed strategic planning is one of the most important responsibilities of institutional leadership. But creating a strategic plan that people actually understand, believe in, and take ownership of? That’s a whole different challenge. We’ve all seen...
by Bart Caylor | Oct 19, 2026 | Enrollment, Featured, Future of Higher Ed, Teams, Leveraging AI
AI admissions support is most valuable when it gives your team more time to do the work that requires a human being. Admissions teams are carrying a tremendous amount of operational work. There are emails to write, visits to schedule, inquiries to follow up with,...
by Bart Caylor | Oct 1, 2026 | Teams, Podcast, Marketing Strategies, Featured, Future of Higher Ed, Strategies
Servant leadership in higher education matters because our institutions are being asked to deliver more while many of the people doing the work are already stretched thin. Enrollment pressure is real. Budgets are tight. Teams are carrying more responsibilities, and...
by Bart Caylor | Sep 21, 2026 | Featured, Marketing Strategies, Marketing Campaigns, Future of Higher Ed, Strategies, Leveraging AI
AI enrollment reporting can help colleges turn mountains of enrollment data into something far more useful: a clearer understanding of what is actually happening. If you work in enrollment or marketing, you probably don’t have a shortage of data. You have CRM reports,...
by Bart Caylor | Sep 7, 2026 | Marketing Trends, Marketing Campaigns, Enrollment, Featured, Future of Higher Ed, Strategies, Marketing Strategies
Your enrollment marketing strategy must change because the next generation of students is researching, comparing, and making decisions long before many institutions know they are interested. For enrollment and marketing teams already managing tight budgets, ambitious...
