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Featured Story
Shoestring Marketing Budgets: Maximizing Your Marketing Impact
Discover innovative strategies for getting the most out of tight marketing budgets. Drive student engagement and retention even with a shoestring budget.
The Campus Hospitality Playbook: Impactful Community Partnerships in Higher Ed
To nail that all-important first impression every time, you’re going to need a campus hospitality strategy. A well-executed hospitality plan ensures that everyone on campus, from faculty and staff to students, delivers a consistently warm and welcoming experience. ...
Leverage ChatGPT as Your Virtual Marketing Strategist
When you leverage ChatGPT, you can transform how your marketing team approaches content creation, strategic planning, and data analysis. Every marketing team I have consulted with is overwhelmed with work. Let’s face it, marketing as a profession typically requires...
Redefining Student-Centered Learning: Insights from The Universities at Shady Grove
Student-centered learning is becoming increasingly important as students and families prioritize the return on investment in higher education. Now more than ever, students and families are shifting their focus toward the real-world value they are getting out of their...
Social Media for GenZ: ZeeMee App’s Impact on Recruitment
Could the ZeeMee App be a secret weapon for your higher ed social media strategy? You should at least consider it! Unfortunately, in the work we do as higher ed marketers, connecting with Gen Z students has become increasingly complex. Traditional communication...
More from the blog
5 Small School Marketing Tips for a Tight Budget
Marketing teams for small colleges and universities must often overcome tight budgets. But intelligent content creation and distribution choices can stretch those dollars to their maximum potential!
Moving from Tactical to Strategic Marketing
To push the needle forward, we must think strategically about why we do what we do. Here’s how you can shift from tactical to strategic marketing.
How to Launch Your 21st-Century Student Ambassador Program (Featuring Unibuddy)
Launching or updating your student ambassador program with 21st-century tools is a powerful enrollment strategy. Here’s how, with Unibuddy.