Blog
Your [Trusted] Education Marketing Source
Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
Free Resource:
Chapter 1 of Bart’s new book:
“Chasing Mission Fit”
Download Now
Featured Story
Case Study: How Universities Use Generative AI
Explore how universities use generative AI to boost creativity, streamline workflows, and scale their marketing efforts with Dave Gladson of Point Loma Nazarene University.
Mission, Rest, and Renewal: A Christmas Message for Higher Ed Marketers
As we approach the end of a long, often frantic semester, this Christmas message for higher ed marketers is one of gratitude and necessary reflection. If you are like the teams I talk to every day, you are tired. You have navigated the enrollment cliff. You have...
Decoding GEO: What It Is and Why It Should Be In Your Marketing Strategy
Have you heard of Generative Engine Optimization (GEO)? It’s an evolution of SEO that simply can’t be ignored as you prepare your higher ed websites for generation Alpha. The key to SEO–or Search Engine Optimization–is understanding the mechanics of search engines...
Private College Branding Strategy: Standing Out in a Crowded Market
One of the most effective skills for enrollment marketing success is developing a robust private college branding strategy. I talk with presidents and marketing VPs at private institutions every week, and I hear the same frustration again and again: "We are the...
One Brand, Many Audiences: Higher Ed Brand Stewardship Across Diverse Divisions
Higher ed brand stewardship becomes significantly more complex when an institution must unify its mission and identity across multiple divisions, audiences, and communication channels. For example, what happens when your brand spans higher education, radio,...
More from the blog
The Future of Higher Ed Marketing Leadership: Why Marketers Must Lead the Narrative
Higher ed marketing leadership means driving the brand narrative. Learn how Ethan Braden empowers marketing teams to lead in higher education.
Marketing Dual Enrollment Programs: Your Secret Weapon for Enrollment Growth
Discover why marketing dual enrollment programs boosts enrollment, attracts mission-fit students, and delivers outstanding academic results.
The AI-Empathy Paradox: Artificial Intelligence in Student Engagement
Can artificial intelligence in student engagement enhance human connections? See how AI-driven tools help marketers personalize higher ed outreach.