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Featured Story
The First 90 Days as a CMO: Five Key Lessons for Building Trust and Driving Success
First 90 days as a CMO? Bryce Hoffman shares how he built trust and led with confidence at WPI. Learn key insights for a strong start in higher ed marketing!
How Higher Ed Marketers Can Use AI to Improve Critical Thinking and Strategy
Learning how higher ed marketers can use AI to improve critical thinking is essential for staying competitive in today’s digital marketing spaces. Some higher education marketers worry that AI might diminish human creativity and strategic decision-making. They fear...
Enrollment Growth Strategies That Transformed Defiance College
Higher education is facing enrollment challenges, but Defiance College is proving that bold, data-driven enrollment growth strategies can reverse declining numbers. With small colleges struggling to attract students, institutions must adopt new, innovative approaches...
Overcoming Fear of AI in Marketing: The AI Mindset Shift Higher Ed Marketers Need
Overcoming fear of AI in marketing is essential for higher ed professionals adapting to the rapid changes of generative AI. There’s a natural tendency to resist change, especially when it disrupts our confidence in how things are done. AI is evolving rapidly, and...
Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation
Higher education rebranding is more than just a fresh logo or a new tagline—it’s about reshaping institutional identity, strengthening engagement, and fostering long-term success. Many colleges face outdated perceptions, inconsistent branding, or a need to evolve in a...
More from the blog
Surviving the Enrollment Cliff: How AI-Enhanced CRMs Can Transform Higher Education Marketing
Because the stakes have never been higher, AI-enhanced CRMs are going to be an essential tool to survive the enrollment cliff.
Digital Marketing Literacy and Best Practices for PPC
To get the most out of every dollar, higher ed marketers need to follow best practices for PPC and digital marketing. Join us to learn more!
7 Signs You Need a Website Overhaul
Your website should support your goals, not stand in the way. Here are 7 signs you need to revamp your enrollment website!