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Featured Story
What Stealth Applicants Reveal About Enrollment Marketing
Stealth applicants are reshaping enrollment marketing. Learn why new students expect personalized outreach before inquiry.
Turn Your College Website into a Lead Generation Tool
If you're serious about boosting enrollment, it’s time to turn your college website into a lead generation tool. It shouldn’t just look good. It should work hard. If your school’s site is still functioning like a digital brochure—a place to park announcements,...
AEO for Online Short-Term Programs: Why Higher Ed Can’t Ignore AI Search
AEO for online short-term programs may become one of the most important enrollment marketing conversations higher education leaders have over the next few years. For more than two decades, colleges and universities have invested heavily in traditional SEO strategies...
How Small Colleges Can Stand Out: Why Your Mission Is More Important than Ever
With the education world changing so fast, many higher ed marketers are struggling to figure out how small colleges can stand out among all the other incredible options out there. But there’s another shift happening that can’t be ignored. Students today are...
How to Battle Higher Ed Affordability Myths Before the Inquiry Stage
Higher ed affordability myths are costing institutions more than they realize. Not because students can’t afford college. But because they think they can’t. This insight comes directly from the Enrollment Engagement Report, a national study we at Caylor Solutions were...
More from the blog
Case Study: How Universities Use Generative AI
Explore how universities use generative AI to boost creativity, streamline workflows, and scale their marketing efforts with Dave Gladson of Point Loma Nazarene University.
Mission, Rest, and Renewal: A Christmas Message for Higher Ed Marketers
A Christmas message for higher ed marketers: Find permission to rest, renew your spirit, and realign with your mission this holiday season.
Decoding GEO: What It Is and Why It Should Be In Your Marketing Strategy
Have you heard of GEO? It could be the next marketing strategy you need to make sure your content stands out in an AI-driven world.