Social Media Strategies: How to Go Viral Like an Influencer

Social Media Strategies: How to Go Viral Like an Influencer

In the higher ed community, we’re very cautious about new strategies. But there’s no need to be nervous about using these powerful social media strategies we’re talking about today.  When you think of higher education institutions, I’ll bet the word “risk”...
HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...
How Schools Are Succeeding with One-to-One Video and TikTok

How Schools Are Succeeding with One-to-One Video and TikTok

Engage with more prospective students by meeting them on the channels they prefer! Enrollify’s Zach Busekrus shows you how to use one-to-one video to reach Gen Z in this post. It’s not a difficult concept. Yet time and time again I see higher ed brands ignoring this...
5 Ground Rules for Successful TikTok Marketing

5 Ground Rules for Successful TikTok Marketing

If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education. Social media is a vast and dynamic marketing field that, for some, is...
The Best Times to Post on Social Media for Higher Education in 2020

The Best Times to Post on Social Media for Higher Education in 2020

When are the best times to post on social media? As a marketer for any institution in higher education, a vital part of your social media strategy is answering that question. Thankfully, we’ve gathered the latest answers for you. Here’s your quick guide to the best...