TikTok Archives - Caylor Solutions

5 Ground Rules for Successful TikTok Marketing

by Bart Caylor | Sep 6, 2021 | Blog, Featured, Marketing Strategies, Marketing Trends, social media

If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education. Social media is a vast and dynamic marketing field that, for some, is...

The Best Times to Post on Social Media for Higher Education in 2020

by Bart Caylor | Aug 10, 2020 | Blog, Featured, Higher Ed Marketing, social media, Strategies

When are the best times to post on social media? As a marketer for any institution in higher education, a vital part of your social media strategy is answering that question. Thankfully, we’ve gathered the latest answers for you. Here’s your quick guide to the best...

Is TikTok the New Snapchat for Education Marketing?

by Bart Caylor | May 11, 2020 | Blog, Featured, social media

Once upon a time (the 2010s), the teens of Gen Z were flocking to Snapchat. But there’s a new game in town drawing Gen Z: TikTok, and the platform is creating new opportunities for education marketing. Let’s look back on what drew your prospective students to...