Social Media Strategies: How to Go Viral Like an Influencer

by Bart Caylor | Jun 2, 2022 | Uncategorized, Marketing Strategies, social media, Featured, Higher Ed Marketing, Podcast

In the higher ed community, we’re very cautious about new strategies. But there’s no need to be nervous about using these powerful social media strategies we’re talking about today.  When you think of higher education institutions, I’ll bet the word “risk”...

Big Data: How Higher Ed Marketers Can Use It!

by Bart Caylor | Feb 3, 2022 | Uncategorized, Marketing Strategies, Marketing Trends, Featured, Strategies, Podcast

Knowledge is power. Big data can give your marketing the edge you need to reach the right prospective students. There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time. But in...

You Need a Mobile App: Why a Website Isn’t Enough

by Bart Caylor | Jan 13, 2022 | Podcast, Uncategorized, Marketing Strategies, content marketing, Marketing Trends, Enrollment, Featured

Having a mobile app isn’t just a vanity project. It can be a powerful tool to cultivate new students by giving you an exclusive marketing channel. If you’re skeptical about creating a mobile app for your school, I was too. Over the past 5 or 10 years, I’ve shied away...

06/04/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | Jun 4, 2021 | Uncategorized, Content Roundup

Friday afternoons are a great time to take a look at the best content from the week. Here’s a look at the top higher education marketing content from the Web and from the team here at Caylor Solutions. From the greater World Wide Web of information: How to Succeed as...

10 Common Topics We’ve Seen In Hundreds Of Website Audits

by Bart Caylor | Apr 30, 2018 | Uncategorized, Marketing Strategies, Websites, Enrollment, School Websites

Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...

If Parents are Shopping for a School, Make Faculty a Key Feature

by Bart Caylor | Dec 12, 2017 | Blog, Featured, Uncategorized

Today’s post is guest written by Liza Fisher Norman. Liza is “Master Electrician” of InspirED School Marketers, a free, online professional development resource and community for PK-12 private school marketing and communications administrators in the US...