by Bart Caylor | Nov 12, 2018 | Blog, Featured, Marketing Strategies
With the new year around the corner, many are starting to craft their 2019 marketing plan. Wondering where to begin? Start by looking back. Maybe you’ve got your new budget all set and approved. Perhaps you’re a go-getter who likes to get a head start on...
by Bart Caylor | Nov 5, 2018 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies
QR codes are growing in popularity. But should higher ed marketers use QR codes in their marketing strategies? I definitely think so. Here’s why. Like barcodes, QR codes are symbols that convey information to computers visually. And like a barcode, QR codes require an...
by Bart Caylor | Jun 25, 2018 | Blog, content marketing, Featured, Marketing Strategies, Strategies
How do the best education marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation. The surest way to build brand awareness and stay top of mind is to continually...
by Bart Caylor | May 21, 2018 | Blog, content marketing, Featured, Higher Ed Marketing, Inbound Marketing, Strategies
Too many education brands assume people will listen to them because they’re educators. Everyday learning is being democratized — which means you’ll have to define, build, and defend your brand authority. Here’s how. Schools, colleges, and universities once had a...
by Bart Caylor | Apr 30, 2018 | Enrollment, Marketing Strategies, School Websites, Uncategorized, Websites
Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...
