SEO Strategy: Mapping Your SEO Road Trip

SEO Strategy: Mapping Your SEO Road Trip

A practical SEO strategy is critical to the success of your other marketing assets, such as your school’s enrollment website. When you have a solid search engine optimization strategy in place, consistent traffic to your website and any other content piece that you’ve...
Generative AI in Higher Ed Marketing: Take Your Time Back

Generative AI in Higher Ed Marketing: Take Your Time Back

I’ve been in the marketing space since 1987, and I’ve seen new tech come and go, but nothing has grabbed my attention like generative AI since the internet’s early emergence. Frankly, it’s astonishing that we’re only months removed from the pandemic, yet we’re...
3 Questions Your Student-Centric Content Should Answer

3 Questions Your Student-Centric Content Should Answer

Student-centric content has emerged as an SEO linchpin for higher ed institutions that want to connect with their target audience. Prospective students have a lot of schools to pick from. And this paradox of choice can be incredibly frustrating when enrollment...
3 Ways a Fractional CMO Can Help Your School

3 Ways a Fractional CMO Can Help Your School

In a competitive higher ed market that shows no signs of cooling off, a fractional CMO can be a game-changer in your school’s marketing efforts. But how can you know if one can help your college or university with your enrollment marketing strategy? You Might Need an...
5 Reasons to Invest in Data Management

5 Reasons to Invest in Data Management

Today’s higher ed marketers cannot afford to overlook the importance of robust data management. I’ve worked with several institutions that were drowning in vast oceans of data, from enrollment records to alumni engagement statistics. And believe me when I say...