From Accessibility to AI: The Changing Contours of Online Learning

by Bart Caylor | Apr 4, 2024 | Marketing Strategies, Blog, Featured, Podcast

Online learning platforms are a growing phenomenon.  What began relatively recently with just a few players in the field is now a burgeoning business, and is often a key element of a school’s drawing power. Sarah McMaster is the Executive Director of Marketing &...

Your 2023 Higher Ed Marketing All-Star Team

by Bart Caylor | Mar 28, 2024 | Enrollment, Featured, Strategies, Email Marketing, Podcast, Tools, Recruiting, content marketing, Branding, social media

Tapping into the aura of “The Great American Pastime,” we decided to put together a special edition of The Higher Ed Marketer Podcast: our “Fastball Special.”   Every one of our guests has brought great value to the table, so picking just a few to represent an...

5 Social Media Trends for Higher Ed Marketers in 2024

by Bart Caylor | Mar 25, 2024 | Blog, social media, Marketing Trends, Featured, Strategies

With the enrollment cliff just around the corner, higher ed marketing teams must stay on top of ever-evolving social media trends. Staying ahead of these trends is essential for engaging prospective students and strengthening your institution’s brand awareness....

Standing Out: Differentiating Yourself to Attract Mission-Fit Personas

by Bart Caylor | Feb 29, 2024 | Higher Ed Marketing, Marketing Strategies, Marketing Campaigns, Featured, case-studies, Podcast

Your school is unique:  Do the right people know that? That was one of the major themes of our conversation with Shane Baglini on our The Higher Ed Marketer Podcast.  Shane is the Senior Director of Marketing at Muhlenberg College, in Allentown, PA.  Under his watch,...

5 Crisis Management Tips for Higher Ed Marketers

by Bart Caylor | Feb 26, 2024 | Blog, Featured, Higher Ed Marketing, Strategies

Crisis management is never a fun topic, but it’s something that every college and university should prepare for. The unfortunate reality is that a crisis at your school may not be a matter of if, but when. As I write this, we’re only a few days removed from the...