higher ed marketing Archives | Caylor Solutions

Marketing Personas for Higher Education

by Bart Caylor | Feb 3, 2020 | Blog, content marketing, Featured, Higher Ed Marketing

There’s a lot of hype out there around big data—but without strong marketing personas, most big data solutions will become a big waste of time and money for higher education marketing teams. Don’t get me wrong. Knowledge is power—you need good data sets to...

Campus Security: Your New Marketing Partner

by Bart Caylor | Aug 19, 2019 | Blog, Featured, Higher Ed Marketing, Marketing Campaigns

Violent shootings across the U.S. mean that marketing and campus security have to work together to keep students safe. Here’s why. In just one recent weekend, violent shootings erupted in a Wal-Mart in El Paso, Texas and a bar in Dayton, Ohio. In these two incidents,...

10 Content Ideas for Enrollment Marketing

by Bart Caylor | Jun 17, 2019 | content marketing, Enrollment, Inbound Marketing, Marketing Campaigns

The whole point to inbound marketing is to get your target audience to come to you, and upon arrival, perform the actions you want them to take. Inbound marketing relies on fresh, consistently top-quality content that answers your audience’s questions (information) or...

Email Marketing is Far From Dead

by Bart Caylor | May 13, 2019 | Email Marketing, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns

It seems a new marketing method comes on the scene nearly every day. Many of those are well worth our time and effort to explore and use. But let’s not forget a method that is tried and true: email marketing. Who still reads their email? The short answer is everyone....

Reaching Generation Z with BombBomb [Product Review]

by Bart Caylor | Mar 11, 2019 | Blog, Featured, Marketing Strategies

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post! [Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little...