by Bart Caylor | Mar 25, 2024 | social media, Marketing Trends, Blog, Featured, Strategies
With the enrollment cliff just around the corner, higher ed marketing teams must stay on top of ever-evolving social media trends. Staying ahead of these trends is essential for engaging prospective students and strengthening your institution’s brand awareness....
by Bart Caylor | Feb 29, 2024 | Podcast, Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing, case-studies
Your school is unique: Do the right people know that? That was one of the major themes of our conversation with Shane Baglini on our The Higher Ed Marketer Podcast. Shane is the Senior Director of Marketing at Muhlenberg College, in Allentown, PA. Under his watch,...
by Bart Caylor | Feb 26, 2024 | Blog, Featured, Higher Ed Marketing, Strategies
Crisis management is never a fun topic, but it’s something that every college and university should prepare for. The unfortunate reality is that a crisis at your school may not be a matter of if, but when. As I write this, we’re only a few days removed from the...
by Bart Caylor | Jan 29, 2024 | Future of Higher Ed, Blog, Featured, Tools, Teams
I’ve seen and heard quite a few people in the higher ed community voice the sentiment that AI and authenticity can’t coexist. But we are not free-range chickens, and content generated with the help of AI tools is not “inorganic.” I wrote a LinkedIn post in late 2023...
by Bart Caylor | Jan 25, 2024 | Featured, Higher Ed Marketing, Podcast, Recruiting, Marketing Strategies
As the higher ed community anticipates a dip in domestic student enrollment, many institutions are looking for ways to recruit students internationally. Mary Catherine Chase has spent virtually her entire career in the field of international recruitment for higher ed...
