by Bart Caylor | Oct 30, 2025 | Featured, Future of Higher Ed, Strategies, Podcast
Budget cuts, enrollment declines, and rising expectations have made higher ed change management a non-negotiable skill for today’s enrollment and marketing leaders. From shifting demographics to evolving technology and institutional culture, managing change has become...
by Bart Caylor | Oct 23, 2025 | Featured, Future of Higher Ed, Generation Z, Podcast, Tools, Leveraging AI
It’s hard to imagine a more relevant conversation for higher education than the evolving relationship between digital natives and AI. This makes a lot of sense because Gen Z students are growing up immersed in a world shaped by algorithms, automation, and machine...
by Bart Caylor | Oct 20, 2025 | Branding, Marketing Strategies, Featured, Strategies, Podcast
Faith-based enrollment marketing isn’t just about growing numbers. It’s about faithfully living out your mission in a way that attracts the right students. For Christian colleges and universities, the challenge of declining enrollment comes with unique pressures....
by Bart Caylor | Oct 16, 2025 | Podcast, Branding, Marketing Strategies, content marketing, Marketing Budgets, Featured, Strategies
When Bethany College faced a $5 million financial gap, Interim President Dr. Jamie Caridi led with a bold turnaround strategy, placing enrollment at the heart of institutional recovery. The easy path would have been reactionary cost-cutting or hoping for a miracle...
by Bart Caylor | Oct 9, 2025 | Branding, Featured, Podcast, Leveraging AI
It’s no secret that many private universities are navigating turbulent waters, making the need for a higher ed turnaround strategy more relevant than ever. Declining enrollment, mission drift, and increasing pressure to “do more with less” have left many faith-based...
by Bart Caylor | Oct 2, 2025 | Marketing Strategies, Websites, Featured, Strategies, Podcast, Branding
Developing a strong, unified voice through a multi-campus brand strategy is no small task, especially for institutions with large, decentralized systems. On paper, having multiple campuses offers reach, local engagement, and flexibility. But for higher ed marketers,...
