by Bart Caylor | Oct 26, 2020 | Marketing Strategies, Inbound Marketing, Marketing Campaigns, Enrollment, Featured, Higher Ed Marketing, Email Marketing
Are you in the market to buy email lists? If you’re like most colleges and universities engaged in a traditional “search marketing” campaign (not to be confused with search engine marketing), it’s a cornerstone of your admissions marketing strategy. The thinking that...
by Bart Caylor | Jun 1, 2020 | Featured, Marketing Strategies, Marketing Campaigns, Enrollment, Blog, Higher Ed Marketing
The marketing funnel is a classic model for acquiring prospects and converting them to customers. Adapting it to higher ed is key to a successful enrollment marketing strategy. Basically, the generic AIDA model works like this: Get the attention of a broad set of...
by Bart Caylor | Feb 24, 2020 | Marketing Strategies, Marketing Campaigns, Blog, Featured, Higher Ed Marketing
Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why. Late 2018, Google began showing its Google feed by default on mobile devices. The Google feed works very much like...
by Bart Caylor | Aug 19, 2019 | Marketing Campaigns, Blog, Featured, Higher Ed Marketing
Violent shootings across the U.S. mean that marketing and campus security have to work together to keep students safe. Here’s why. In just one recent weekend, violent shootings erupted in a Wal-Mart in El Paso, Texas and a bar in Dayton, Ohio. In these two incidents,...
by Bart Caylor | Aug 12, 2019 | Higher Ed Marketing, Branding, Marketing Strategies, Marketing Campaigns, Blog, Featured, Ideas
Fall is a critical time for education marketers. Here are five especially important events for the back to school season and how to get the most out of them. It’s that time of year again. Students are ready to move back on campus with school starting up in just a few...
by Bart Caylor | Jul 29, 2019 | Marketing Budgets, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Marketing Trends
Your marketing agency asks you to re-up on another long term marketing contract. Should you do it? Here’s some advice. First, let me say that contracts are good things. I use contracts with all my clients. When done right, they are an incredibly useful business...
