by Bart Caylor | Sep 8, 2025 | Branding, Marketing Strategies, content marketing, Marketing Trends, Marketing Campaigns, Featured, Strategies, Generation Z
Every college needs a mission-fit student recruitment strategy—especially now, as enrollment pressures grow and student expectations shift. If you’re like many higher ed marketers I speak with, you’re feeling the strain. You’re juggling tighter...
by Bart Caylor | Jul 31, 2025 | Podcast, Featured, Ideas, Future of Higher Ed, Strategies, Generation Z, Tools
At Indiana University Bloomington, creating a seamless enrollment process isn’t just a goal—it’s a guiding principle. From the moment a student expresses interest to the day they arrive on campus, IU’s admissions team is committed to building trust, fostering...
by Bart Caylor | Jul 14, 2025 | Generation Z, Tools, Leveraging AI, Future of Higher Ed, Featured, Ideas
AI video content creation is transforming how colleges and universities connect with prospective students—and it couldn’t come at a better time. For small marketing teams facing burnout, shrinking budgets, and rising expectations, the demand to “do more with less”...
by Bart Caylor | Jun 16, 2025 | Featured, Future of Higher Ed, Strategies, Generation Z
If you’re trying to figure out how to market to Gen Z, here’s the first thing to understand: they can spot a sales pitch from a mile away. This generation has grown up online. They’ve filtered thousands of ads, scrolled past millions of videos, and...
by Bart Caylor | May 29, 2025 | Strategies, Generation Z, Featured
There is an incredible opportunity coming for higher ed marketers to serve a burgeoning audience of first-generation Hispanic students. There is little we can do about the numerous factors making up the looming enrollment cliff. Continuing effects from the COVID-19...
by Bart Caylor | May 26, 2025 | Marketing Strategies, content marketing, Inbound Marketing, Featured, Future of Higher Ed, Strategies, Generation Z, Leveraging AI
How to use AI for content marketing is one of the most important questions facing higher education marketers today. As generative AI tools reshape how content is created, discovered, and consumed, institutions must decide whether to resist the change—or learn to lead...
