In today’s rapidly evolving educational landscape, the need for innovation in online education has never been more critical. Traditional colleges and universities are facing unprecedented challenges from alternative forms of education such as bootcamps, online...
Want to know the top AI tools for higher ed marketing that we recommend to all our clients? Even if you haven’t fully embraced the excitement around generative AI, the more higher ed marketers become under-resourced, understaffed, and overworked, the more you’ll need...
The key to successful higher ed marketing is discovering who you are as an institution and capturing that uniqueness in your marketing content. You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective...
Catching the attention of Gen Z, known for their 8 second attention span, is more crucial than ever. This generation is digitally savvy and socially conscious. They want more than just products; they want experiences, and they want to know your values resonate with...
One of the most common barriers to getting prospective students to your college tour is distance. Many prospective students simply don’t have the resources to travel across the country and tour all of the colleges and universities that interest them. What if...
What is the difference between those higher ed brands that will succeed and those that fail in the future? In a word: innovation. I can’t tell you everything that will happen in the future. In some regards, it’s very uncertain. But there is one thing that I know for...
