by Bart Caylor | Jan 6, 2022 | Marketing Strategies, Marketing Campaigns, Featured, Podcast
New to higher ed marketing? Not a problem! See how the successful “Heroes Made Here” campaign was created by someone coming from healthcare to higher education. Switching careers is never easy, but with what we’re seeing in today’s volatile job market, lots of people...
by Bart Caylor | Jan 3, 2022 | Featured, Higher Ed Marketing, Blog
Your mental health and productivity are more related than you think. Here are some concrete ways to improve your mental health by boosting your productivity. I first started getting interested in productivity during my sophomore year in college. It wasn’t an obsession...
by Bart Caylor | Dec 27, 2021 | case-studies, Ideas, Branding, social media, Marketing Campaigns, Fundraising Advancement, Blog, Featured, Higher Ed Marketing
Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...
by Bart Caylor | Dec 20, 2021 | Blog, Featured, Email Marketing
Need to get more prospective students to start an application, submit materials to complete the process, put down a deposit, and enroll? Time to build your automated drip campaign. To be more specific, it’s time to get a little more sophisticated with your email...
by Bart Caylor | Dec 17, 2021 | Content Roundup
Welcome to your one-stop shop for the top higher education marketing content of the week. From the greater World Wide Web: 3 Tactics to Improve CTAs for increased relevance and conversions from Search Engine Land. Is your higher ed website using the best CTAs on its...
by Bart Caylor | Dec 16, 2021 | Future of Higher Ed, content marketing, Featured, Strategies, Generation Z, Podcast
Engage with more prospective students by meeting them on the channels they prefer! Enrollify’s Zach Busekrus shows you how to use one-to-one video to reach Gen Z in this post. It’s not a difficult concept. Yet time and time again I see higher ed brands ignoring this...
