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ChatGPT 5 in Higher Ed Marketing: What Small Colleges Need to Know

ChatGPT 5 in Higher Ed Marketing: What Small Colleges Need to Know

by Bart Caylor | Sep 1, 2025 | Featured, Future of Higher Ed, Tools, Leveraging AI

Small colleges exploring ChatGPT 5 in higher ed marketing are facing both new opportunities and familiar challenges. If you’re leading marketing at a small college, you already know the challenge. Your team is lean, your budget is limited, and yet expectations for...
Transforming Higher Ed Marketing with AI Tools

Transforming Higher Ed Marketing with AI Tools

by Bart Caylor | Aug 21, 2025 | Marketing Trends, Featured, Podcast, Tools, Leveraging AI

Every technological revolution, such as generative AI tools, takes some time to be accepted by the greater population. From the beginning of any new technology, early adopters jump on board and begin to experiment with how this innovation should be best applied for...
GEO for Higher Ed Marketing: Why It’s Transforming Traditional SEO

GEO for Higher Ed Marketing: Why It’s Transforming Traditional SEO

by Bart Caylor | Aug 18, 2025 | Tools, Featured, School Websites, Future of Higher Ed, Strategies, Leveraging AI

GEO for higher ed marketing is quickly replacing traditional SEO as the go-to strategy for institutions that want to stay visible and relevant in today’s AI-driven search environment. As AI tools like ChatGPT, Gemini, and Perplexity replace traditional search engines...
How to Leverage Student-Produced, Authentic Content

How to Leverage Student-Produced, Authentic Content

by Bart Caylor | Aug 14, 2025 | Marketing Trends, Featured, Podcast, Marketing Strategies

Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner.  The...
How to Create a Social Media Strategy That Actually Drives Enrollment

How to Create a Social Media Strategy That Actually Drives Enrollment

by Bart Caylor | Aug 11, 2025 | content marketing, Featured, Strategies, social media

If your social media strategy isn’t generating inquiries or applications, it’s time to rethink the plan. For many small colleges and universities, social media feels like a daily grind—posting, liking, and boosting content just to stay visible.  But visibility alone...
Getting Students Involved in Enrollment Marketing

Getting Students Involved in Enrollment Marketing

by Bart Caylor | Aug 7, 2025 | Podcast, Featured, Teams

You work tirelessly to attract prospective students. Getting your current students involved in your enrollment marketing can help you craft messaging and stories that better resonate with your audience. Enrollment marketing teams face challenges every day trying to...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us