by Bart Caylor | Jan 22, 2026 | Featured, Websites, Podcast
When it comes to attracting prospective students, your university website is often the very first stop they make. It’s your digital front door, the gateway to your institution, your programs, and your value proposition. In this episode of The Higher Ed Marketer, Troy...
by Bart Caylor | Jan 19, 2026 | Future of Higher Ed, Featured, Strategies, Tools, Leveraging AI
As higher education leaders navigate rapid change, the real challenge isn’t whether to use AI, but how to build a thoughtful AI strategy for higher education that serves mission, people, and students well. The 2025 State of AI report from McKinsey outlines where...
by Bart Caylor | Jan 15, 2026 | Featured, School Websites, Websites
Just as the first impression others have of you rests on the way you present yourself—with your handshake, your smile, and the first words out of your mouth—your higher ed homepage offers a first impression of your institution for potential students. It was Will...
by Bart Caylor | Jan 12, 2026 | Marketing Trends, Featured, Future of Higher Ed, Strategies, Generation Z, Tools, content marketing
Higher ed video marketing is undergoing significant shifts as we move into the future of enrollment marketing. For small college marketing teams, this change can feel like yet another overwhelming demand on your already stretched time and budget. You know that video...
by Bart Caylor | Jan 8, 2026 | Featured, Future of Higher Ed, Strategies
What is the difference between those higher ed brands that will succeed and those that fail in the future? In a word: innovation. I can’t tell you everything that will happen in the future. In some regards, it’s very uncertain. But there is one thing that I know for...
by Bart Caylor | Jan 5, 2026 | content marketing, Featured, Content Roundup
While the phrase “semantically rich content” may never have crossed your mind, it’s a big deal when it comes to modern content marketing success. Here’s why. Search engines, particularly those powered by artificial intelligence, have evolved beyond simple keyword...
