by Bart Caylor | Sep 15, 2025 | Websites, Marketing Strategies, content marketing, Marketing Trends, Featured, Strategies, Leveraging AI
If your college wants to stay visible on Google’s AI Search, you can no longer treat Google like it’s just a list of hyperlinks. Search is changing fast. Google’s new AI Mode is no longer just surfacing ranked pages. Instead, it’s delivering conversational answers...
by Bart Caylor | Sep 11, 2025 | Branding, Featured, Future of Higher Ed, Strategies, Podcast
If you’ve ever walked your campus quad and felt the pull between tradition and the call for innovation, you already understand the challenge of higher ed rebranding. You’ll connect deeply with what Dr. Mark Milioni is leading at Mission University. Formerly known as...
by Bart Caylor | Sep 8, 2025 | Marketing Campaigns, Featured, Strategies, Generation Z, Marketing Trends, Branding, Marketing Strategies, content marketing
Every college needs a mission-fit student recruitment strategy—especially now, as enrollment pressures grow and student expectations shift. If you’re like many higher ed marketers I speak with, you’re feeling the strain. You’re juggling tighter...
by Bart Caylor | Sep 4, 2025 | Strategies, Featured
With the current challenges facing higher education, colleges and universities have to get laser-focused on finding mission-fit students. The specter of the upcoming “enrollment cliff” has cast a shadow over higher education institutions ever since the...
by Bart Caylor | Aug 28, 2025 | Future of Higher Ed, Strategies, Podcast
AI literacy is quickly becoming the new baseline for workforce readiness, just as digital literacy once was with tools like Microsoft Office and later the Adobe Creative Suite. Yet for many colleges and universities, innovation has always felt just out of reach....
by Bart Caylor | Aug 25, 2025 | Marketing Strategies, Print Media, Future of Higher Ed, Strategies, Tools, Leveraging AI
College viewbooks are still one of the most influential tools in higher education marketing. Even in a digital-first world, a beautifully crafted viewbook—something prospective students can hold, flip through, and keep on their desk—delivers an emotional and tactile...
