Standing Out: Differentiating Yourself to Attract Mission-Fit Personas

by Bart Caylor | Feb 29, 2024 | Podcast, case-studies, Higher Ed Marketing, Featured, Marketing Campaigns, Marketing Strategies

Your school is unique:  Do the right people know that? That was one of the major themes of our conversation with Shane Baglini on our The Higher Ed Marketer Podcast.  Shane is the Senior Director of Marketing at Muhlenberg College, in Allentown, PA.  Under his watch,...

HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

by Bart Caylor | Dec 27, 2021 | Marketing Campaigns, case-studies, Ideas, Higher Ed Marketing, Featured, Blog, Fundraising Advancement, social media, Branding

Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...

Case Study: Loma Linda University Launches New Branding Campaign

by Bart Caylor | Sep 28, 2020 | case-studies, Featured, Blog

“Who are we?” If you were to ask the average young adult that question about your institution, what would they say? If you’re unsure, it may be time to plan your next branding campaign. But what is a branding campaign, and what does it look like for enrollment...

Case Study: Carolina Christian College of Biblical Studies Saves Big on Time & Money

by Bart Caylor | Apr 26, 2018 | Websites, case-studies, School Websites, Higher Ed Marketing, Blog

Imagine yourself in this scenario: You’re happy and relieved. You’ve found a well-respected marketing agency to help you create a website for your private college, university, or k-12 school. Once your website is launched, you go to publish a new blog post. Excited,...

Inbound Marketing for Schools – EDU Trends Part 3

by Bart Caylor | Mar 1, 2016 | Future of Higher Ed, Strategies, case-studies, Ideas, Higher Ed Marketing, Featured, Blog, content marketing

2016 Will be the Year Inbound Marketing for Schools Gains Traction. Many are confused with what inbound marketing for schools is all about. Here is a simple definition: Outbound Marketing If you project anything to the masses (billboards, advertisements, direct mail,...

Education Marketing: Know Your Brand Story

by Bart Caylor | Jan 28, 2014 | Strategies, case-studies, Higher Ed Marketing, Featured, Blog, Branding

Who Are You? The brand story – the unique essence and distinctive of your institution – is often one of the most valuable assets in education marketing. Many institutions present too many portrayals of their institution…many times at the price of confusion to...