Blog
Your [Trusted] Education Marketing Source
Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
Free Resource:
Chapter 1 of Bart’s new book:
“Chasing Mission Fit”
Download Now
Featured Story
Leverage ChatGPT as Your Virtual Marketing Strategist
Explore how to leverage ChatGPT as your virtual marketing strategist so you can effectively reach your mission-fit student in this comprehensive guide.
Redefining Student-Centered Learning: Insights from The Universities at Shady Grove
Student-centered learning is becoming increasingly important as students and families prioritize the return on investment in higher education. Now more than ever, students and families are shifting their focus toward the real-world value they are getting out of their...
Social Media for GenZ: ZeeMee App’s Impact on Recruitment
Could the ZeeMee App be a secret weapon for your higher ed social media strategy? You should at least consider it! Unfortunately, in the work we do as higher ed marketers, connecting with Gen Z students has become increasingly complex. Traditional communication...
E-Commerce Tactics: Chase What Your Audience Is Looking For
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
7 Must-Have Elements for an Effective Higher Ed Homepage
Just as the first impression others have of you rests on the way you present yourself—with your handshake, your smile, and the first words out of your mouth—your higher ed homepage offers a first impression of your institution for potential students. It was Will...
More from the blog
The Key to Successful Content Marketing
Looking to level up your content marketing skills? Listen in to our conversation with Jay Baer.
15 Gen Z Swag Ideas for Your Students
What kind of college swag speaks to Gen Z students in the digital age? Quite a bit! Between reliable staples and virtual merchandise, plenty of opportunities exist to entice Gen Z students with your school’s brand!
Amplifying Student Voices for Higher Ed Marketing Success
Raising brand awareness and amplifying distinctives are big challenges for higher ed marketing. See how this school successfully did both.