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Chapter 1 of Bart’s new book:

“Chasing Mission Fit”

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Featured Story

3 Key Strategies to Finding Mission-Fit Students

The enrollment cliff is looming on the horizon. Learn how you can thrive in spite of the challenges by finding mission-fit students!

Transforming Higher Ed Marketing with AI Tools

August 21, 2025 | Marketing Trends, Featured, Podcast, Tools, Leveraging AI

Explore the transformative power of AI tools in higher ed marketing! Learn how AI can enhance creativity, and personalize student engagement.

GEO for Higher Ed Marketing: Why It’s Transforming Traditional SEO

Featured, School Websites, Future of Higher Ed, Strategies, Tools, Leveraging AI

GEO for higher ed marketing is quickly replacing traditional SEO as the go-to strategy for institutions that want to stay visible and relevant in today’s AI-driven search environment. As AI tools like ChatGPT, Gemini, and Perplexity replace traditional search engines...

How to Leverage Student-Produced, Authentic Content

Marketing Strategies, Marketing Trends, Featured, Podcast

Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner. The...

How to Create a Social Media Strategy That Actually Drives Enrollment

social media, content marketing, Featured, Strategies

If your social media strategy isn’t generating inquiries or applications, it’s time to rethink the plan. For many small colleges and universities, social media feels like a daily grind—posting, liking, and boosting content just to stay visible. But visibility alone...

Getting Students Involved in Enrollment Marketing

Featured, Podcast, Teams

You work tirelessly to attract prospective students. Getting your current students involved in your enrollment marketing can help you craft messaging and stories that better resonate with your audience. Enrollment marketing teams face challenges every day trying to...