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Featured Story
3 Key Strategies to Finding Mission-Fit Students
The enrollment cliff is looming on the horizon. Learn how you can thrive in spite of the challenges by finding mission-fit students!
ChatGPT 5 in Higher Ed Marketing: What Small Colleges Need to Know
Small colleges exploring ChatGPT 5 in higher ed marketing are facing both new opportunities and familiar challenges. If you’re leading marketing at a small college, you already know the challenge. Your team is lean, your budget is limited, and yet expectations for...
College Viewbooks Still Matter: How to Make Print Work in a Digital World
College viewbooks are still one of the most influential tools in higher education marketing. Even in a digital-first world, a beautifully crafted viewbook—something prospective students can hold, flip through, and keep on their desk—delivers an emotional and tactile...
Transforming Higher Ed Marketing with AI Tools
Every technological revolution, such as generative AI tools, takes some time to be accepted by the greater population. From the beginning of any new technology, early adopters jump on board and begin to experiment with how this innovation should be best applied for...
GEO for Higher Ed Marketing: Why It’s Transforming Traditional SEO
GEO for higher ed marketing is quickly replacing traditional SEO as the go-to strategy for institutions that want to stay visible and relevant in today’s AI-driven search environment. As AI tools like ChatGPT, Gemini, and Perplexity replace traditional search engines...
More from the blog
Fighting Summer Melt with Behavioral Data: A New Approach for Enrollment Teams
Don’t wait until fall to discover who didn’t show up. Learn how tracking student behavior throughout the summer can prevent melt and keep your funnel on track.
AI-Powered Video for Higher Ed Marketing: A Smarter Way to Tell Your Story
Discover how AI-powered video helps higher ed marketers create faster, more affordable, multilingual content with mission-fit storytelling.
Flipping the Funnel: How Direct Admissions is Redefining Enrollment
Learn how direct admissions can simplify recruitment, boost yield, and help marketers connect with students earlier in the funnel.