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Featured Story
Brand Awareness on a Budget: A Smarter Strategy for Small Colleges
Small colleges can’t afford to waste budget. Learn how to build brand awareness organically—by prioritizing lead generation and smart content.
The New Rules of Enrollment: Future-Proofing Your Enrollment Marketing Strategy
Your enrollment marketing strategy must change because the next generation of students is researching, comparing, and making decisions long before many institutions know they are interested. For enrollment and marketing teams already managing tight budgets, ambitious...
Digital Natives and AI: What Higher Ed Can Learn from Gen Z
As part of our Summer Rewind series, we’re revisiting this timely conversation with Conor Grennan and his son Finn about what it means to prepare a generation of digital natives for an AI-powered world. Their perspective challenges higher education leaders to move...
Why Mission-Fit Marketing Is a Long-Term Strategy, Not a Campaign
Mission-Fit Marketing works best when colleges treat it as a long-term strategy for enrollment, culture, messaging, and institutional alignment rather than another campaign on the calendar. I understand why campaign thinking is so tempting. When enrollment pressure...
Event Branding in Higher Education
As part of our Summer Rewind series, we’re revisiting this conversation with Tracey Harrison about how thoughtful campus events can become powerful expressions of your institution’s brand. Event branding in higher education goes beyond coordinating logistics and...
More from the blog
Beyond Email: How Peer-to-Peer Student Recruitment Builds Enrollment Confidence
Learn how peer-to-peer student recruitment builds trust, strengthens outreach, and helps prospects make confident college decisions.
Build a Higher Education Press Release Strategy Like a Higher Ed Newsroom
Rethink your higher education press release strategy with newsroom-style storytelling that earns media attention, strengthens reputation, and supports enrollment.
Alumni Advocacy for Recruitment: Why the First Ask Should Not Be a Donation
Build alumni advocacy for recruitment through mentoring, speaking, events, and relationships before financial asks.