Blog
Your [Trusted] Education Marketing Source
Join us as we track with the latest marketing trends, innovations, tools and resources to keep you [us] at the top of your [our] game.
Free Resource:
Chapter 1 of Bart’s new book:
“Chasing Mission Fit”
Download Now
Featured Story
One Brand, Many Audiences: Higher Ed Brand Stewardship Across Diverse Divisions
Learn how Moody Bible Institute unifies its mission and brand across divisions with practical strategies for stronger higher ed brand stewardship.
The AI Marketing Readiness Checklist for Small Colleges
An AI marketing readiness checklist helps small colleges evaluate their goals, data systems, team capabilities, and tool strategies before integrating AI into their marketing workflows. By now, we’ve all heard that “AI is the future!” To me, there’s no doubt that this...
Higher Ed Leadership Strategies: Systematize to Optimize
With the increasingly present challenge of the enrollment cliff and the competition among educational options getting tougher, mastering effective higher ed leadership strategies is more essential than ever. And this isn’t easy as leaders are often pulled in a...
Marketing Trends in Higher Education: What to Expect in 2026
After much thought, I want to lay out what I believe to be the marketing trends in higher education that are happening right now as we go into 2026. https://youtu.be/9HiT9tYzVgM It’s important for us to understand these trends in how students and their families think...
7 Signs You Need a Website Overhaul
In the digital age, your school’s website isn’t just a collection of pages—it’s a vital touchpoint that can make or break your enrollment efforts. When was the last time you updated your website? If it's been a while, it might be time for a website overhaul. Think of...
More from the blog
Enrollment Growth Strategies That Transformed Defiance College
Defiance College used data-driven enrollment growth strategies to increase freshman enrollment by 78%. Learn how they did it!
Overcoming Fear of AI in Marketing: The AI Mindset Shift Higher Ed Marketers Need
Overcoming fear of AI in marketing starts with curiosity. Learn how higher ed marketers can embrace AI as a tool for creativity and strategy.
Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation
Higher education rebranding is more than a new logo—it’s about reshaping perceptions. See how Grace College transformed its marketing with bold strategies.