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Featured Story
Enrollment Growth Strategies That Transformed Defiance College
Defiance College used data-driven enrollment growth strategies to increase freshman enrollment by 78%. Learn how they did it!
Overcoming Fear of AI in Marketing: The AI Mindset Shift Higher Ed Marketers Need
Overcoming fear of AI in marketing is essential for higher ed professionals adapting to the rapid changes of generative AI. There’s a natural tendency to resist change, especially when it disrupts our confidence in how things are done. AI is evolving rapidly, and...
Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation
Higher education rebranding is more than just a fresh logo or a new tagline—it’s about reshaping institutional identity, strengthening engagement, and fostering long-term success. Many colleges face outdated perceptions, inconsistent branding, or a need to evolve in a...
How to Get Better Content from AI Tools Like ChatGPT
Are you struggling to get high-quality content from AI tools like ChatGPT? You're not alone. Many higher ed marketers face this challenge, but with the right approach, AI can become a valuable partner rather than a frustrating tool. One of the biggest hurdles I see...
Mastering Organic Social Media: The 6M Framework to Engagement & Growth
Higher education marketing is both an art and a science, and organic social media plays a crucial role in helping institutions connect with their audiences. Unlike paid advertising, organic strategies rely on authenticity, engagement, and strategic planning to build a...
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A Marketer’s Quickstart Guide to Large Language Models
Do you know the secret power behind artificial intelligence? Dive into large language models behind the latest AI boom and learn how you can use them to your advantage.
Enhancing Donor Engagement with Digital Storytelling and AI
Enhancing donor engagement is within reach with AI and digital storytelling with these invaluable insights on crafting compelling narratives and leveraging AI for efficiency.
SEO Strategies in the Age of AI
AI seems to be changing everything. But should your SEO strategies change because of it? Find answers here!