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Featured Story
Higher Ed Rebranding: Mission University’s Bold Transformation Story
Explore Mission University’s bold approach to higher ed rebranding as Dr. Mark Milioni leads the institution through a legacy-honoring transformation.
How to Design a Mission-Fit Student Recruitment Strategy for Long-Term Success
Every college needs a mission-fit student recruitment strategy—especially now, as enrollment pressures grow and student expectations shift. If you're like many higher ed marketers I speak with, you're feeling the strain. You're juggling tighter budgets, shrinking...
3 Key Strategies to Finding Mission-Fit Students
With the current challenges facing higher education, colleges and universities have to get laser-focused on finding mission-fit students. The specter of the upcoming "enrollment cliff" has cast a shadow over higher education institutions ever since the global health...
ChatGPT 5 in Higher Ed Marketing: What Small Colleges Need to Know
Small colleges exploring ChatGPT 5 in higher ed marketing are facing both new opportunities and familiar challenges. If you’re leading marketing at a small college, you already know the challenge. Your team is lean, your budget is limited, and yet expectations for...
College Viewbooks Still Matter: How to Make Print Work in a Digital World
College viewbooks are still one of the most influential tools in higher education marketing. Even in a digital-first world, a beautifully crafted viewbook—something prospective students can hold, flip through, and keep on their desk—delivers an emotional and tactile...
More from the blog
Should Your School Do a Tuition Reset?
Rising tuition costs are becoming more of a barrier to new students. Would a tuition reset be right for your school? Find out more.
Maximizing ROI with Student-Generated Content
Unlock the power of student-generated content to create genuine connections with mission-fit students and amplify your reach.
Why Investing in Generative AI Training Is Critical for Higher Ed Marketing Teams
Generative AI training can put your school on the fast-track to leveraging this technological revolution. Learn more in this post!