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Featured Story
AI Ethics in Higher Ed Marketing: A Call for Integrity in the Age of Deepfakes
What are the guidelines for AI ethics in higher education marketing, including deepfake risks, transparency, and protecting trust with prospective students?
Embracing the CEO Mindset in Higher Ed Leadership
In higher ed leadership today, we face mounting challenges that don’t seem to be going away. Low enrollment numbers, tighter budgets, struggling student outcomes, and the constant concern of financial instability—all these issues weigh heavily on our institutions. ...
A Leader’s Guide to AI Adoption in Higher Ed Marketing
AI adoption in higher ed marketing is no longer a matter of "if," but "how" we integrate this utility into our daily mission. I understand the hesitation many enrollment leaders feel when they see headlines about academic integrity or deepfakes. It is natural to want...
Higher Ed Website Redesign Strategy Built on People, Not Platforms
Executing your higher ed website redesign strategy looks straightforward on paper. Audit the site. Choose a new CMS. Update the design. Launch something better. But anyone who has actually led one knows it rarely plays out that cleanly. With any website redesign,...
The Content Engine: Master Your Workflow for Higher Ed Marketing
Establishing a consistent workflow higher ed marketing teams can rely on is the only way to move from reactive survival mode to a proactive, mission-driven strategy. For many small college marketing offices, the daily reality feels like a treadmill that never stops....
More from the blog
3 Key Strategies to Finding Mission-Fit Students
The enrollment cliff is looming on the horizon. Learn how you can thrive in spite of the challenges by finding mission-fit students!
ChatGPT 5 in Higher Ed Marketing: What Small Colleges Need to Know
Discover how to use ChatGPT 5 in higher ed marketing to boost content, outreach, and enrollment with limited resources.
College Viewbooks Still Matter: How to Make Print Work in a Digital World
Print still matters. Learn how to integrate college viewbooks with digital—and use AI to make the process efficient.