by Bart Caylor | Mar 19, 2026 | Marketing Strategies, Marketing Trends, Marketing Campaigns, Featured, Future of Higher Ed, Strategies, Podcast, Tools
Higher ed video marketing is quickly becoming one of the most important strategies universities can use to reach prospective students in today’s digital landscape. The way prospective students consume content has changed dramatically in the past decade. Long blocks of...
by Bart Caylor | Jan 12, 2026 | Generation Z, content marketing, Marketing Trends, Featured, Future of Higher Ed, Strategies, Tools
Higher ed video marketing is undergoing significant shifts as we move into the future of enrollment marketing. For small college marketing teams, this change can feel like yet another overwhelming demand on your already stretched time and budget. You know that video...
by Bart Caylor | May 16, 2024 | Featured, Strategies, Podcast
While it seems to be on the wish list of lots of higher ed marketers, I believe video storytelling would fit better on the “must have” list. Right now, there are a lot of options out there for someone looking for an education. They could go right into the industry...
by Bart Caylor | Mar 28, 2024 | Strategies, social media, content marketing, Enrollment, Featured, Branding, Email Marketing, Podcast, Tools, Recruiting
Tapping into the aura of “The Great American Pastime,” we decided to put together a special edition of The Higher Ed Marketer Podcast: our “Fastball Special.” Every one of our guests has brought great value to the table, so picking just a few to represent an...
by Bart Caylor | Mar 21, 2024 | Featured, Strategies, Podcast
Video storytelling is one of those keys to success in higher ed marketing that everyone agrees on, but we all struggle to execute well. Many higher ed marketers recognize its importance, but few of us grasp its true nature and potential for resonating deeply with our...
