Leadership Lessons: Clarify Vision & Tell Authentic Stories
Leadership, vision, and authentic stories are key components to a leader’s success. Which means good marketing is an essential part of good leadership! An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a...
Video Messages for Engagement with Gen Z Students & Families
The secret to successful marketing often comes down to how personalized you can make each marketing message to your audience. Video messaging can make that possible at an extremely individual level. I have been a customer of BombBomb for several years. It all started...
Show, Don’t Tell: The Power of Video Marketing
Think video marketing isn’t for you because of your school’s small size? Then listen to this fascinating conversation with Suzanne Petrusch of Presbyterian College. Small to medium-sized colleges, a lot of them private, all experience the challenge of trying to...
Leveraging Educational Videos for Higher Ed Marketing
Giving away your academic expertise might be one of the best ways to cultivate prospective students into current, paying students. Here’s how to leverage educational videos for higher ed marketing! The rise of educational videos allows basically anyone, anywhere to be...
