by Bart Caylor | Feb 29, 2024 | Marketing Strategies, Marketing Campaigns, Featured, Higher Ed Marketing, case-studies, Podcast
Your school is unique: Do the right people know that? That was one of the major themes of our conversation with Shane Baglini on our The Higher Ed Marketer Podcast. Shane is the Senior Director of Marketing at Muhlenberg College, in Allentown, PA. Under his watch,...
by Bart Caylor | Jan 19, 2023 | Branding, Featured, Podcast
A while back, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation about their aspirational branding Million Dollar Community College Challenge. The purpose of the challenge was to raise awareness of the idea that education marketing can be both...
by Bart Caylor | Jan 12, 2023 | Podcast, Tools, Featured, Strategies
QR codes have made a furious comeback in business circuits over the last couple of years. Is there a way to leverage this technology for education marketers? The pandemic definitely helped catalyze this comeback as hundreds of “non-techy” people had to pull up...
by Bart Caylor | Jun 9, 2022 | Marketing Trends, Marketing Strategies, content marketing, Featured, Higher Ed Marketing, Podcast
Leadership, vision, and authentic stories are key components to a leader’s success. Which means good marketing is an essential part of good leadership! An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a...
by Bart Caylor | Oct 14, 2021 | Featured, Ideas, Podcast, Marketing Strategies
The secret to successful marketing often comes down to how personalized you can make each marketing message to your audience. Video messaging can make that possible at an extremely individual level. I have been a customer of BombBomb for several years. It all started...
