by Bart Caylor | Oct 14, 2024 | social media, Featured, Strategies, Generation Z
If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.” Platforms are changing, algorithms are shifting, and attention spans are shrinking. Let’s...
by Bart Caylor | Aug 26, 2024 | social media, Featured, Generation Z, Podcast, Tools
Could the ZeeMee App be a secret weapon for your higher ed social media strategy? You should at least consider it! Unfortunately, in the work we do as higher ed marketers, connecting with Gen Z students has become increasingly complex. Traditional communication...
by Bart Caylor | Mar 28, 2024 | social media, content marketing, Enrollment, Featured, Strategies, Email Marketing, Podcast, Tools, Recruiting, Branding
Tapping into the aura of “The Great American Pastime,” we decided to put together a special edition of The Higher Ed Marketer Podcast: our “Fastball Special.” Every one of our guests has brought great value to the table, so picking just a few to represent an...
by Bart Caylor | Dec 7, 2023 | Marketing Strategies, content marketing, Blog, Featured, Higher Ed Marketing, Podcast
Higher ed marketers are increasingly relying on social media to make their pitch to prospective students. To help us better understand how to successfully implement content marketing strategies on these platforms, we invited Brian Piper, the Director of Content...
by Bart Caylor | Dec 19, 2022 | social media, Blog, Featured, Ideas, Branding
Like many American families, our household once had a rabid gamer. My son played several video games growing up, but he absolutely loved Call of Duty. He and his high school friends would take every opportunity to play together. Like many serious gamers, he wanted to...
