by Bart Caylor | Mar 9, 2026 | Tools, Strategies, Featured, social media
Social Media Search Optimization is quickly becoming one of the most important strategies in higher education marketing. And yet, most colleges are still using social media like it’s 2015. Posting consistently. Tracking likes. Celebrating follower growth. All while...
by Bart Caylor | Aug 11, 2025 | Strategies, Featured, content marketing, social media
If your social media strategy isn’t generating inquiries or applications, it’s time to rethink the plan. For many small colleges and universities, social media feels like a daily grind—posting, liking, and boosting content just to stay visible. But visibility alone...
by Bart Caylor | Apr 21, 2025 | Featured, Strategies, Ideas, Marketing Strategies, Branding
Cost-effective college marketing strategies are no longer just a wish list item for under-resourced teams—they’re a necessity. In today’s higher ed landscape, tight budgets, rising enrollment goals, and a competitive market put enormous pressure on marketing...
by Bart Caylor | Feb 13, 2025 | Podcast, Strategies, Featured, social media, Branding
Higher education marketing is both an art and a science, and organic social media plays a crucial role in helping institutions connect with their audiences. Unlike paid advertising, organic strategies rely on authenticity, engagement, and strategic planning to build a...
by Bart Caylor | Dec 26, 2024 | Branding, Featured
For those who are marketing faith-based schools, it’s more than a job. It is a calling. But that doesn’t mean it’s easy! Most faith-based institutions operate on tight budgets. This can be a big limitation to how well the school can market itself. However,...
