social media Archives - Caylor Solutions

7 Social Media Objectives for Higher Ed

by Bart Caylor | Nov 1, 2021 | Blog, Featured, Marketing Strategies, social media

Would you know if your social media marketing wasn’t working? Rediscover these 7 social media objectives and see how your social media efforts line up. In today’s digital world, I’m willing to bet you’re running three or more social media platforms. But do you know...

15 Examples of Great Instagram Marketing for Higher Education

by Bart Caylor | Sep 13, 2021 | Blog, Featured, Higher Ed Marketing

Based on the user profile of most Instagram users, Instagram marketing is simply a must for education marketers. Let’s look at 15 examples of Instagram posts and why they work. Chances are that your school already has an Instagram account. This is a great visual...

5 Ground Rules for Successful TikTok Marketing

by Bart Caylor | Sep 6, 2021 | Blog, Featured, Marketing Strategies, Marketing Trends, social media

If you’re considering jumping 100% into TikTok marketing, you’ll need to understand some of the ground rules. Here are my top 5 ground rules for successful TikTok marketing in higher education. Social media is a vast and dynamic marketing field that, for some, is...

Instagram Reels

by Bart Caylor | Dec 14, 2020 | Blog, Featured, social media, Strategies

Recently, I wrote “This moment belongs to TikTok.” Now there’s another social media service that wants to cut in on their moment. In 2021, expect to see Instagram push their new TikTok-like feature called Instagram Reels. Time in digital marketing is like dog years....

Using WhatsApp to Reach Hispanic Prospective Students

by Bart Caylor | Dec 7, 2020 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Is your private college or university seeking to reach first generation Hispanic students? WhatsApp marketing could help you do just that. Today, there are all kinds of social media and communication apps you can use to reach your education marketing personas. For...