How-To’s Of Effective Content Marketing

How-To’s Of Effective Content Marketing

Higher ed marketers are increasingly relying on social media to make their pitch to prospective students.  To help us better understand how to successfully implement content marketing strategies on these platforms, we invited Brian Piper, the Director of Content...
Twitch: Taking Your School’s Brand to the Gaming Masses

Twitch: Taking Your School’s Brand to the Gaming Masses

Like many American families, our household once had a rabid gamer. My son played several video games growing up, but he absolutely loved Call of Duty. He and his high school friends would take every opportunity to play together. Like many serious gamers, he wanted to...
7 Strategies for Marketing Faith-Based Schools (Large Budget Not Required)

7 Strategies for Marketing Faith-Based Schools (Large Budget Not Required)

For those who are marketing faith-based schools, it’s more than a job. It is a calling.   But that doesn’t mean it’s easy!  Most faith-based institutions operate on tight budgets. This can be a big limitation to how well the school can market itself.  However,...
5 Social Media Trends To Be Aware of in 2022

5 Social Media Trends To Be Aware of in 2022

As we near the halfway point of 2022, the popularity of social media shows no signs of slowing down. Yet, these digital watering holes are constantly shifting as different demographics flock to specific platforms (or start to abandon others). Here are five trends your...
Social Media Strategies: How to Go Viral Like an Influencer

Social Media Strategies: How to Go Viral Like an Influencer

In the higher ed community, we’re very cautious about new strategies. But there’s no need to be nervous about using these powerful social media strategies we’re talking about today.  When you think of higher education institutions, I’ll bet the word “risk”...