by Bart Caylor | Mar 2, 2020 | Blog, Featured, Marketing Strategies, social media
If you’re investing in video marketing content (which you should!), you need a strategy to convert viewers into email subscribers. As you’ll see, there are several things you can do to grow your email list with YouTube. Video marketing is a powerful way to woo...
by Bart Caylor | Jun 3, 2019 | Blog, Email Marketing, Featured
Frustrated that Gen Z prospective students aren’t opening your emails? Buck the trend with these tips to improve your email open rates! No matter what current email open rates might say, email marketing is far from dead. As you can see in my post above, 99% of all...
by Bart Caylor | May 13, 2019 | Email Marketing, Featured, Higher Ed Marketing, Inbound Marketing, Marketing Campaigns
It seems a new marketing method comes on the scene nearly every day. Many of those are well worth our time and effort to explore and use. But let’s not forget a method that is tried and true: email marketing. Who still reads their email? The short answer is everyone....
by Bart Caylor | Jul 17, 2017 | Blog, content marketing, Featured
I’ve been writing to you lately about email marketing for colleges and universities from a really high, strategic point-of-view. Today, we’re going to dive deeply into my 7 invaluable tips on boosting your email marketing conversion rate. 1. Write...
by Bart Caylor | Jul 10, 2017 | Blog, content marketing, Featured
It’s hard, time-consuming work. But there are few investments as worthy of your time and effort as building your college or university’s email list. Do you remember the time you realized that renting an apartment wasn’t necessarily the best way to...