Why You Need to Think of Your School as a Brand

by Bart Caylor | Mar 13, 2023 | Blog, Featured, Higher Ed Marketing, Branding

Businesses understand the importance of establishing and cultivating a brand. In higher ed, we’re less often used to thinking in these terms. Like it or not, however, your school has a brand. Being intentional about it makes all the difference. Higher ed marketer Matt...

5 Ways You Think You’re Saving Money (That Really Cost You More)

by Bart Caylor | Feb 20, 2023 | Blog, Featured, Higher Ed Marketing

Saving money when possible is a strategic priority. But sometimes our efforts to save money are counterproductive. Here are some ways higher ed marketers try to save that can end up costing more in the long run. Saving money is great. It’s part of being a responsible...

The Million Dollar Question: Our Aspirational Branding Follow-Up

by Bart Caylor | Jan 19, 2023 | Podcast, Branding, Featured

A while back, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation about their aspirational branding Million Dollar Community College Challenge.  The purpose of the challenge was to raise awareness of the idea that education marketing can be both...

Marketing to Gen Z for Traditional Admissions

by Bart Caylor | Jan 16, 2023 | Enrollment, Blog, Featured, Higher Ed Marketing, Generation Z

Knowing your audience is the key to crafting messaging that connects. Here are some characteristics of Gen Z along with some implications for your marketing strategy. When you work in admissions, you face many pressures. You likely have a full list of urgent tasks...

How To Market a University with Teresa Flannery

by Bart Caylor | Nov 24, 2022 | Featured, Podcast, Tools

There are a few leading voices in the world of higher ed marketing. Dr. Teresa Flannery is one of those voices. More than likely you already know her as the CMO of CASE, the Council for Advancement and Support of Education. But before that, Teresa Flannery was the...