education marketing Archives | Page 2 of 12

Assembling Your Education Marketing Team [Part 2]

by Bart Caylor | Jan 21, 2019 | Blog, Featured, Higher Ed Marketing

Your school’s marketing team will look a little different from other institutes, but there are key positions that every education marketing team must have to be successful. Last week, we started our series on how to assemble a rock-star education marketing team. Jim...

Courting the Anonymous: Admissions Marketing to Those Who Won’t Commit

by Bart Caylor | Dec 31, 2018 | Blog, Featured, Higher Ed Marketing, Marketing Strategies

Marry You?! I’m Just Here for the Speed-Dating Round! Traditionally, higher education website lead gathering has gone something like this: “Susie Prospect, fill out my lengthy and detailed web form so that I can market to you.” It may not seem like you’re asking...

Printed Instagram: The Olivet Viewbook

by Bart Caylor | Nov 28, 2018 | Blog, Featured, Higher Ed Marketing, Ideas, Marketing Strategies, Marketing Trends, Print Media

Colleges, universities and private K12 schools typically use a viewbook as the main printed marketing piece. In this video, I highlight a viewbook I received from Olivet Nazarene University – it’s the perfect example of what should be done to attract...

Looking Ahead: Your Education Marketing Plan for 2019

by Bart Caylor | Nov 26, 2018 | Blog, content marketing, Featured, Marketing Strategies

Failing to plan is planning to fail. But where do you even begin with your education marketing plan? Tackle the blank sheet in front of you with this quick guide. For many businesses and households, it’s time to start looking ahead to a new year. But for those of us...

Brand Promise: Boldly Communicating Your School’s Value

by Bart Caylor | May 28, 2018 | Blog, Branding, content marketing, Featured, Higher Ed Marketing, Marketing Strategies

The third marketing condition you need for your school to grow is a solid education brand promise. Are you making and keeping yours? Education marketing is built on promises. What does your college, university, or school promise to give your prospective student in...