by Bart Caylor | Jul 13, 2020 | Higher Ed Marketing, social media, Blog, Featured
Your Facebook’s humming – but are you just copying and pasting into your Instagram account? Check out how you can leverage Instagram marketing for education to expand your reach. Most schools we work with intuitively understand the need to create content and engage...
by Bart Caylor | May 11, 2020 | social media, Blog, Featured
Once upon a time (the 2010s), the teens of Gen Z were flocking to Snapchat. But there’s a new game in town drawing Gen Z: TikTok, and the platform is creating new opportunities for education marketing. Let’s look back on what drew your prospective students to...
by Bart Caylor | Dec 9, 2019 | content marketing, Marketing Trends, Marketing Budgets, Blog, Featured, Ideas
Every year, I love trying out new technologies and tools for enrollment marketers. But they’re not all made equally. So today, I give you the best in my 2019 Holiday Wish List! One of my favorite things about being a marketer in the education space is the incredible...
by Bart Caylor | Aug 19, 2019 | Marketing Campaigns, Blog, Featured, Higher Ed Marketing
Violent shootings across the U.S. mean that marketing and campus security have to work together to keep students safe. Here’s why. In just one recent weekend, violent shootings erupted in a Wal-Mart in El Paso, Texas and a bar in Dayton, Ohio. In these two incidents,...
by Bart Caylor | Jun 17, 2019 | content marketing, Inbound Marketing, Marketing Campaigns, Enrollment
The whole point to inbound marketing is to get your target audience to come to you, and upon arrival, perform the actions you want them to take. Inbound marketing relies on fresh, consistently top-quality content that answers your audience’s questions (information) or...
