How to Market College Tuition Costs through Transparency

How to Market College Tuition Costs through Transparency

Each year, the cost of tuition goes up. And that means each year, it gets a little harder to market college tuition costs.   While there are creative ways schools can help struggling families, like Yale’s loan repayment assistance program, the solution doesn’t have to...
Instagram Marketing for Education

Instagram Marketing for Education

Your Facebook’s humming – but are you just copying and pasting into your Instagram account? Check out how you can leverage Instagram marketing for education to expand your reach. Most schools we work with intuitively understand the need to create content and engage...
Is TikTok the New Snapchat for Education Marketing?

Is TikTok the New Snapchat for Education Marketing?

Once upon a time (the 2010s), the teens of Gen Z were flocking to Snapchat. But there’s a new game in town drawing Gen Z: TikTok, and the platform is creating new opportunities for education marketing. Let’s look back on what drew your prospective students to...
2019 Marketing Holiday Wish List

2019 Marketing Holiday Wish List

Every year, I love trying out new technologies and tools for enrollment marketers. But they’re not all made equally. So today, I give you the best in my 2019 Holiday Wish List! One of my favorite things about being a marketer in the education space is the incredible...
Campus Security: Your New Marketing Partner

Campus Security: Your New Marketing Partner

Violent shootings across the U.S. mean that marketing and campus security have to work together to keep students safe. Here’s why. In just one recent weekend, violent shootings erupted in a Wal-Mart in El Paso, Texas and a bar in Dayton, Ohio. In these two incidents,...