content creation Archives - Caylor Solutions

Message Creation with the Caylor Solutions Team

by Bart Caylor | Oct 21, 2021 | Branding, content marketing, Featured, Marketing Strategies, Podcast

Traditional undergrad search campaigns are massive projects with hundreds of moving parts. In this post, the Caylor Solutions team walks through our special process for message creation. At the time of this post, the Caylor Solutions team and I are at the end of a...

Basics of Higher Ed Copywriting

by Bart Caylor | Mar 8, 2021 | Blog, content marketing, Featured, Higher Ed Marketing

Content marketing is proven to get more inbound inquiries from prospective students. But how do you turn those prospects into enrolled students? Learn how copywriting can help you achieve your enrollment goals. As you know, I’m a real fan of content marketing....

Enrollment Marketing Personas: Speaking Their Language

by Bart Caylor | Feb 17, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies

What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas. Enrollment marketing personas are profiles of imaginary persons who represent your audience. They are a composite character made up of all the...

Audience-Centric Enrollment Marketing

by Bart Caylor | Feb 10, 2020 | Blog, content marketing, Featured, Higher Ed Marketing

Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this growing philosophy to integrate into your marketing. Lately, I’ve been reading about a growing conversation around...

5 Special Characteristics of Content Writing for Education Marketers

by Bart Caylor | Apr 16, 2018 | Blog, content marketing, Featured, Higher Ed Marketing, Inbound Marketing

There are two kinds of writing you need to keep the wheels of your education inbound marketing strategy spinning: content writing and copywriting. It’s important to understand what they are and how to leverage them for your marketing success. Inbound marketing is a...