by Bart Caylor | Mar 8, 2021 | Blog, content marketing, Featured, Higher Ed Marketing
Content marketing is proven to get more inbound inquiries from prospective students. But how do you turn those prospects into enrolled students? Learn how copywriting can help you achieve your enrollment goals. As you know, I’m a real fan of content marketing....
by Bart Caylor | Feb 17, 2020 | Blog, content marketing, Featured, Higher Ed Marketing, Marketing Strategies
What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas. Enrollment marketing personas are profiles of imaginary persons who represent your audience. They are a composite character made up of all the...
by Bart Caylor | Feb 10, 2020 | Blog, content marketing, Featured, Higher Ed Marketing
Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this growing philosophy to integrate into your marketing. Lately, I’ve been reading about a growing conversation around...
by Bart Caylor | Apr 16, 2018 | Blog, content marketing, Featured, Higher Ed Marketing, Inbound Marketing
There are two kinds of writing you need to keep the wheels of your education inbound marketing strategy spinning: content writing and copywriting. It’s important to understand what they are and how to leverage them for your marketing success. Inbound marketing is a...