by Bart Caylor | Jul 14, 2025 | Featured, Ideas, Future of Higher Ed, Generation Z, Tools, Leveraging AI
AI video content creation is transforming how colleges and universities connect with prospective students—and it couldn’t come at a better time. For small marketing teams facing burnout, shrinking budgets, and rising expectations, the demand to “do more with less”...
by Bart Caylor | Nov 11, 2024 | Teams, social media, Featured, Strategies
If you’re fighting an up-hill battle to consistently produce social media content on a shoestring budget and limited staff, I highly recommend recruiting a team of student content creators to join forces with you. While the barriers to entry for social media are...
by Bart Caylor | May 9, 2022 | content marketing, Blog, Featured, Higher Ed Marketing
Content marketing is proven to get more inbound inquiries from prospective students. But how do you turn those prospects into enrolled students? Learn how copywriting can help you achieve your enrollment goals. As you know, I’m a real fan of content marketing....
by Bart Caylor | Oct 21, 2021 | Podcast, Featured, Branding, Marketing Strategies, content marketing
Traditional undergrad search campaigns are massive projects with hundreds of moving parts. In this post, the Caylor Solutions team walks through our special process for message creation. At the time of this post, the Caylor Solutions team and I are at the end of a...
by Bart Caylor | Feb 17, 2020 | content marketing, Blog, Featured, Higher Ed Marketing, Marketing Strategies
What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas. Enrollment marketing personas are profiles of imaginary persons who represent your audience. They are a composite character made up of all the...
