by Bart Caylor | Oct 21, 2021 | Branding, Marketing Strategies, content marketing, Featured, Podcast
Traditional undergrad search campaigns are massive projects with hundreds of moving parts. In this post, the Caylor Solutions team walks through our special process for message creation. At the time of this post, the Caylor Solutions team and I are at the end of a...
by Bart Caylor | Feb 17, 2020 | Marketing Strategies, content marketing, Blog, Featured, Higher Ed Marketing
What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas. Enrollment marketing personas are profiles of imaginary persons who represent your audience. They are a composite character made up of all the...
by Bart Caylor | Feb 10, 2020 | content marketing, Blog, Featured, Higher Ed Marketing
Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this growing philosophy to integrate into your marketing. Lately, I’ve been reading about a growing conversation around...
by Bart Caylor | Apr 16, 2018 | content marketing, Inbound Marketing, Blog, Featured, Higher Ed Marketing
There are two kinds of writing you need to keep the wheels of your education inbound marketing strategy spinning: content writing and copywriting. It’s important to understand what they are and how to leverage them for your marketing success. Inbound marketing is a...
