Tapping into the aura of “The Great American Pastime,” we decided to put together a special edition of The Higher Ed Marketer Podcast: our “Fastball Special.” Every one of our guests has brought great value to the table, so picking just a few to represent an...
As the advancement of AI technology gains momentum, higher ed brands may face a new kind of cyber threat in deepfake attacks. I’m a big proponent of using AI applications to take the busy work out of higher ed marketing. Unfortunately, some bad actors have weaponized...
A partnership with a higher ed marketing agency could be the difference maker in the future outlook of your college or university. How so? Well, let’s check the numbers. In 2019, American higher ed institutions collectively spent $2.2 billion on marketing, and it’s...
When we think about leading organizational change, we almost always think about executive leaders, the president, provost, and vice presidents of our schools. But marketing is also a critical component of leading organizational change. By changing the stories...
While invisible and hard to quantify, brand trust is critical to moving students through your comm flow. Trust is the grease that keeps the relationship moving forward as they go from a lead, to a campus visit, deposited, and eventually to graduation. If at any...
