Leading Organizational Change Through Branding
When we think about leading organizational change, we almost always think about executive leaders, the president, provost, and vice presidents of our schools. But marketing is also a critical component of leading organizational change. By changing the stories shared...
Building Brand Trust: Serving Freshmen and Sophomores in Your Funnel
While invisible and hard to quantify, brand trust is critical to moving students through your comm flow. Trust is the grease that keeps the relationship moving forward as they go from a lead, to a campus visit, deposited, and eventually to graduation. If at any...
3 Tips for Setting Your Campus Tour Apart
College campus tours are an integral part of the prospective student experience, one that can significantly impact their decision to enroll in your school. But a lot of colleges have a common problem, and that problem is they’re all sharing the same playbook. In...
5 Examples of Effective Higher Ed Brands and Why They Work
Your brand is at the heart of all your efforts as a marketer. Ideally, it helps you craft your messaging, identify your audience, and steers you toward certain strategies and approaches and away from others. I’ve written recently about how you can evolve your brand...
