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Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation

Higher Education Rebranding: Lessons from Grace College’s Marketing Transformation

by Bart Caylor | Feb 20, 2025 | Branding, Featured, Strategies

Higher education rebranding is more than just a fresh logo or a new tagline—it’s about reshaping institutional identity, strengthening engagement, and fostering long-term success. Many colleges face outdated perceptions, inconsistent branding, or a need to evolve in a...
How Higher Ed Leaders Can Build Transformational Brands

How Higher Ed Leaders Can Build Transformational Brands

by Bart Caylor | Dec 12, 2024 | Branding, Featured, Strategies, Podcast, Teams

Cultivating a transformational brand is essential for colleges and universities to stand out in today’s increasingly competitive higher education landscape.  A strong, transformational brand does more than attract prospective students; it creates a lasting emotional...
7 Ways to Identify Your School’s Differentiators

7 Ways to Identify Your School’s Differentiators

by Bart Caylor | Nov 4, 2024 | Featured, Higher Ed Marketing, social media

Do you know how your institution’s differentiators? Today’s students have an overwhelming number of choices, and they need to know why your institution is the best fit for them.  When you can clearly define and communicate your unique qualities, you will stand...
Intentional Branding: A Messaging Strategy That Resonates

Intentional Branding: A Messaging Strategy That Resonates

by Bart Caylor | Oct 17, 2024 | Featured, Branding, Strategies, Podcast

Colleges and universities with massive brand equity get there only over long periods of time and through only one way—intentional branding.  That’s because branding in higher education is more than just a logo or a tagline—it’s a long-term strategy that reflects...
Ownable Brand Ideas: Higher Ed Marketing Done Differently

Ownable Brand Ideas: Higher Ed Marketing Done Differently

by Bart Caylor | Jul 25, 2024 | Marketing Strategies, Featured, Ideas, Strategies, Podcast

Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted.  What may seem like an odd quirk could set your university apart. Good branding is crucial for higher education institutions because it...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us