branding Archives - Caylor Solutions

Your Next Higher Ed Branding Campaign: 4 Tips to Nail It

by Bart Caylor | Jan 24, 2022 | Blog, Branding, Featured, Marketing Campaigns

If there’s anything that can trigger a cold sweat in higher ed marketers, it’s the high-pressure, high-reward branding campaign. Your brand speaks to the core of your institutional identity. That’s nothing to take lightly. Here’s how Jerry McLaughlin, CEO of...

HEM Podcast 2021: Great Higher Education Marketing Tips and Stories

by Bart Caylor | Dec 27, 2021 | Blog, Branding, case-studies, Featured, Fundraising Advancement, Higher Ed Marketing, Ideas, Marketing Campaigns, social media

Some of the most insightful and inspiring experts in higher education marketing graced us with their presence on the Higher Ed Marketing podcast in 2021. As my co-host Troy Singer of ThinkPatented and I look forward to the new year, we’re looking back on some of our...

School Spirit in Education Branding

by Bart Caylor | Oct 4, 2021 | Blog, Branding, Featured, Higher Ed Marketing, Marketing Strategies

School spirit is a term you might not hear in the marketing team that often, but it may have more to do with the power of your education branding than you’d think. There’s been some research done into the impact of “school spirit” on student performance and...

Case Study: Loma Linda University Launches New Branding Campaign

by Bart Caylor | Sep 28, 2020 | Blog, case-studies, Featured

“Who are we?” If you were to ask the average young adult that question about your institution, what would they say? If you’re unsure, it may be time to plan your next branding campaign. But what is a branding campaign, and what does it look like for enrollment...

Defending Your Education Brand: 4 Critical Thoughts on Managing Change

by Bart Caylor | Jun 10, 2019 | Blog, Branding, Featured

Stuff happens—even to good institutions like yours. Do you know what you would do in your school marketing to defend your education brand during times of crisis? At Caylor Solutions, we work closely with private colleges, universities, and schools to promote their...