5 Examples of Effective Higher Ed Brands and Why They Work

5 Examples of Effective Higher Ed Brands and Why They Work

Your brand is at the heart of all your efforts as a marketer. Ideally, it helps you craft your messaging, identify your audience, and steers you toward certain strategies and approaches and away from others. I’ve written recently about how you can evolve your brand...
3 Reasons Your Brand Needs to Evolve

3 Reasons Your Brand Needs to Evolve

Your brand matters. It is the essence of what people think about — and, crucially, how they feel — when they think about your school.  Hopefully, at some point, your marketing department put serious effort into articulating a brand identity that gives shape and...
40 Ideas for Irresistible Lead Generation Content

40 Ideas for Irresistible Lead Generation Content

Viable lead generation content is an essential component of your school’s enrollment marketing strategy. Prospective students who follow social media or SEO breadcrumbs to one of your landing pages are looking for answers, and it should be your marketing team’s top...
Why You Need to Think of Your School as a Brand

Why You Need to Think of Your School as a Brand

Businesses understand the importance of establishing and cultivating a brand. In higher ed, we’re less often used to thinking in these terms. Like it or not, however, your school has a brand. Being intentional about it makes all the difference. Higher ed marketer Matt...
More Than a Campus Logo: The Education Branding Process

More Than a Campus Logo: The Education Branding Process

Too often, education branding is thought of as a series of design projects like a new logo, a refreshed color palette, or relaunching your education website. But it’s better to think of education branding as an evolution over time rather than a one-time campaign. ...