by Bart Caylor | Jul 14, 2025 | Featured, Ideas, Future of Higher Ed, Generation Z, Tools, Leveraging AI
AI video content creation is transforming how colleges and universities connect with prospective students—and it couldn’t come at a better time. For small marketing teams facing burnout, shrinking budgets, and rising expectations, the demand to “do more with less”...
by Bart Caylor | Oct 3, 2024 | Marketing Budgets, Featured, Strategies, Podcast, Tools
In today’s hyper-competitive landscape, higher ed institutions need to better understand and implement a solid programmatic advertising strategy to reach their enrollment goals. Many higher ed marketers still rely on broad, outdated advertising tactics, leading to...
by Bart Caylor | Sep 12, 2022 | Marketing Strategies, content marketing, Inbound Marketing, Blog, Featured, Higher Ed Marketing, Email Marketing
In higher ed marketing, as in any company’s marketing department, the mantra is often the same: “Do more with less.” We all know there’s a limit to what your team can do in-house, of course. But where is that limit? When do you seek help from digital marketing...
by Bart Caylor | May 31, 2021 | social media, Blog, Featured
Best practices in social media advertising and marketing can change fast. These platforms are constantly evolving, as are attitudes about them. It seems like what’s “in” and what’s “out” fluctuates daily as networks rise and fall in popularity. So where are we now, in...
by Bart Caylor | May 28, 2021 | Blog
We honor and remember those who have served our country well. Thank you to the men and women who have served and sacrificed for our freedoms. As we round out this week, we’ve gathered the top higher education marketing content of the week for this week’s content...
