by Bart Caylor | Aug 31, 2026 | Branding, Marketing Strategies, Marketing Campaigns, Featured, Future of Higher Ed, Strategies, Generation Z, Recruiting
Mission-Fit Marketing works best when colleges treat it as a long-term strategy for enrollment, culture, messaging, and institutional alignment rather than another campaign on the calendar. I understand why campaign thinking is so tempting. When enrollment pressure...
by Bart Caylor | Aug 24, 2026 | Teams, Marketing Campaigns, Enrollment, Featured, Higher Ed Marketing, Strategies, Recruiting
Enrollment yield improvement may be one of the most overlooked growth opportunities in higher education. When enrollment numbers come under pressure, the instinctive response is usually the same: We need more leads. We need more inquiries. We need more applications....
by Bart Caylor | Aug 3, 2026 | Enrollment, Featured, Recruiting
Peer-to-peer student recruitment gives prospective students something even the most personalized enrollment email cannot provide: an honest account of what it feels like to belong at your institution. That distinction matters for enrollment teams under constant...
by Bart Caylor | Jul 27, 2026 | Branding, Marketing Strategies, Marketing Campaigns, Featured, Ideas, Strategies, Recruiting
Alumni advocacy for recruitment may be one of the most valuable enrollment resources Christian colleges already have, yet many institutions begin the relationship with the wrong request. They ask alumni to give. I understand why. Advancement teams face ambitious...
by Bart Caylor | Jun 1, 2026 | Strategies, Marketing Trends, Enrollment, Featured, Future of Higher Ed, Recruiting, Leveraging AI
Stealth applicants are no longer a fringe enrollment phenomenon. They are becoming the norm. For years, colleges and universities built enrollment systems around a fairly predictable assumption… Students would identify themselves early in the process through an...
by Bart Caylor | May 14, 2026 | Enrollment, Featured, Future of Higher Ed, Strategies, Recruiting, Marketing Strategies
Higher education is at a crossroads, and implementing effective Hispanic student recruitment strategies is more critical than ever. With shifting demographics, tightening budgets, and an increasingly competitive landscape, institutions can no longer rely on the same...
