by Bart Caylor | Jan 22, 2026 | Featured, Websites, Podcast
When it comes to attracting prospective students, your university website is often the very first stop they make. It’s your digital front door, the gateway to your institution, your programs, and your value proposition. In this episode of The Higher Ed Marketer, Troy...
by Bart Caylor | Dec 25, 2025 | Marketing Strategies, Featured, Strategies, Podcast, Tools, Leveraging AI
When exploring how universities use generative AI in their marketing efforts, Point Loma Nazarene University (PLNU) offers a standout example of thoughtful adoption and real-world integration. Rather than chasing trends or launching flashy tools, PLNU’s approach is...
by Bart Caylor | Dec 11, 2025 | Branding, Featured, Strategies, Podcast, Teams
Higher ed brand stewardship becomes significantly more complex when an institution must unify its mission and identity across multiple divisions, audiences, and communication channels. For example, what happens when your brand spans higher education, radio,...
by Bart Caylor | Dec 4, 2025 | Podcast, Teams, Advancement, Featured, Strategies
With the increasingly present challenge of the enrollment cliff and the competition among educational options getting tougher, mastering effective higher ed leadership strategies is more essential than ever. And this isn’t easy as leaders are often pulled in a...
by Bart Caylor | Nov 13, 2025 | Marketing Campaigns, Featured, Future of Higher Ed, Strategies, Podcast, Recruiting, Leveraging AI
The ethical use of AI in enrollment is quickly becoming one of the most important conversations in higher education marketing. Artificial intelligence is transforming how colleges attract, engage, and serve students faster than most of us ever imagined. Every week,...
by Bart Caylor | Nov 6, 2025 | Marketing Campaigns, Enrollment, Featured, Higher Ed Marketing, Ideas, Strategies, Podcast, Recruiting, Marketing Strategies
Creative recruitment ideas for colleges aren’t just for the big-name institutions with massive marketing departments. In fact, some of the most impactful and innovative strategies are coming from smaller schools working with lean budgets. In many cases, lean budgets...
