by Bart Caylor | Aug 21, 2025 | Marketing Trends, Featured, Podcast, Tools, Leveraging AI
Every technological revolution, such as generative AI tools, takes some time to be accepted by the greater population. From the beginning of any new technology, early adopters jump on board and begin to experiment with how this innovation should be best applied for...
by Bart Caylor | Aug 14, 2025 | Marketing Trends, Featured, Podcast, Marketing Strategies
Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end. We all want to represent our education brands in a professional manner. The...
by Bart Caylor | Aug 7, 2025 | Podcast, Featured, Teams
You work tirelessly to attract prospective students. Getting your current students involved in your enrollment marketing can help you craft messaging and stories that better resonate with your audience. Enrollment marketing teams face challenges every day trying to...
by Bart Caylor | Jul 31, 2025 | Featured, Ideas, Future of Higher Ed, Strategies, Generation Z, Podcast, Tools
At Indiana University Bloomington, creating a seamless enrollment process isn’t just a goal—it’s a guiding principle. From the moment a student expresses interest to the day they arrive on campus, IU’s admissions team is committed to building trust, fostering...
by Bart Caylor | Jul 24, 2025 | Tools, Featured, Strategies, Podcast
Summer melt is one of the most frustrating challenges enrollment teams face today. You spend months cultivating relationships with prospective students. You invest in nurturing them through the funnel—from first inquiry to deposit—and just when you think your incoming...
by Bart Caylor | Jul 10, 2025 | Podcast, Strategies, Featured
Innovating enrollment is no longer optional—it’s essential for institutions facing rising costs, shifting demographics, and increasingly selective students. Higher education marketing and enrollment teams face no shortage of challenges in today’s...
