by Bart Caylor | Jul 24, 2025 | Featured, Strategies, Podcast, Tools
Summer melt is one of the most frustrating challenges enrollment teams face today. You spend months cultivating relationships with prospective students. You invest in nurturing them through the funnel—from first inquiry to deposit—and just when you think your incoming...
by Bart Caylor | Jul 10, 2025 | Featured, Strategies, Podcast
Innovating enrollment is no longer optional—it’s essential for institutions facing rising costs, shifting demographics, and increasingly selective students. Higher education marketing and enrollment teams face no shortage of challenges in today’s...
by Bart Caylor | Jul 3, 2025 | Featured, Strategies, Podcast, Teams
Mission-first leadership is more than a management philosophy—it’s a spiritual and strategic anchor that keeps institutions grounded in their purpose. As colleges and universities navigate cultural shifts, operational challenges, and market competition, it’s easy to...
by Bart Caylor | Jun 19, 2025 | Podcast, Branding, Marketing Campaigns, Featured, Future of Higher Ed, Strategies
I’ll be honest—mission-fit messaging can feel risky, especially for marketers trying to grow brand awareness. Faith-based institutions across the country are facing significant headwinds—from shifting demographics to tightening budgets to cultural pressures that push...
by Bart Caylor | Jun 12, 2025 | Featured, Branding, Marketing Strategies, Marketing Campaigns, Future of Higher Ed, Strategies, Podcast
For Christian colleges and universities, developing effective mission-driven enrollment strategies is more than a trend—it’s a necessity for thriving in today’s complex higher ed landscape. There’s a tension that many enrollment leaders know all too well:...
by Bart Caylor | Jun 5, 2025 | Ideas, Future of Higher Ed, Strategies, Podcast, Leveraging AI, Featured
Christian higher education innovation is no longer optional—it’s essential. From shifting enrollment trends to the explosion of AI and growing skepticism around college value, Christian colleges and universities must rethink how they fulfill their mission in...
