by Bart Caylor | May 22, 2025 | Marketing Strategies, content marketing, Marketing Trends, Featured, Strategies, Podcast, Tools
In higher education marketing, we often talk about tools, tactics, and trends, but we cannot forget about storytelling in higher education marketing. But behind the scenes of successful enrollment campaigns lies something deeper—narrative. In this episode of The...
by Bart Caylor | May 15, 2025 | Strategies, Podcast, Featured
As digital marketing channels continue to elevate new ways of promoting user-generated content, higher ed marketers have to continue identifying emotional stories that will speak to their target audience. This isn’t because higher ed marketers should be following all...
by Bart Caylor | May 8, 2025 | Featured, Strategies, Podcast
The student life cycle is not a fleeting encounter; it’s an enduring relationship that evolves over time. This journey of a student through the stages of higher education encompasses the broad spectrum of interactions and experiences that students—and...
by Bart Caylor | Mar 27, 2025 | Featured, Strategies, Podcast, Tools
Artificial intelligence in student engagement is transforming the way higher education institutions communicate with prospective and current students. But can AI actually make marketing more human, empathetic, and effective? For many higher ed marketers, the idea of...
by Bart Caylor | Mar 20, 2025 | Email Marketing, Podcast, Leveraging AI, Strategies, Featured, Future of Higher Ed
Higher ed email marketing campaigns send thousands of emails every year—to prospective students, current students, alumni, and donors. But with inboxes more crowded than ever, how can universities improve higher ed email marketing to make sure their emails actually...
by Bart Caylor | Mar 13, 2025 | Featured, Fundraising Advancement, Giving, Podcast, Leveraging AI
A strong university revenue strategy is essential for institutions navigating shifting enrollment trends, financial pressures, and increased competition. Universities must find ways to grow while maintaining financial health, ensuring that their investments in...
