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Surviving the Enrollment Cliff: How AI-Enhanced CRMs Can Transform Higher Education Marketing

Surviving the Enrollment Cliff: How AI-Enhanced CRMs Can Transform Higher Education Marketing

by Bart Caylor | Jun 24, 2024 | Marketing Strategies, Marketing Trends, Featured, Tools, Leveraging AI

Because the stakes have never been higher, AI-enhanced CRMs are going to be an essential tool to survive the enrollment cliff. The dreaded “enrollment cliff” is here, and it’s not just a buzzword.  The reality is sobering: demographic shifts, the exponential...
Enhance Your Outreach with Video Translation

Enhance Your Outreach with Video Translation

by Bart Caylor | May 6, 2024 | Marketing Trends, Featured, Higher Ed Marketing, Future of Higher Ed

I don’t speak German, and I don’t speak Spanish, but according to this video I do! A few months ago I decided to test out a video translation tool called HeyGen by ElevenLabs.  HeyGen takes videos in any language and translates them into the language of your choice...
5 Essential AI Skills for Students in the Modern Workforce

5 Essential AI Skills for Students in the Modern Workforce

by Bart Caylor | Apr 1, 2024 | Generation Z, Tools, Strategies, Marketing Trends, Featured, Future of Higher Ed

The AI revolution is here to stay, and students will need some essential AI skills in order to succeed in a modern workforce enhanced by generative AI.  This isn’t the first revolution that has transformed the workforce. The Agricultural Revolution set humanity on a...
5 Social Media Trends for Higher Ed Marketers in 2024

5 Social Media Trends for Higher Ed Marketers in 2024

by Bart Caylor | Mar 25, 2024 | Strategies, social media, Marketing Trends, Blog, Featured

With the enrollment cliff just around the corner, higher ed marketing teams must stay on top of ever-evolving social media trends. Staying ahead of these trends is essential for engaging prospective students and strengthening your institution’s brand awareness....
Harnessing Change To Achieve Sustainable Enrollment Marketing

Harnessing Change To Achieve Sustainable Enrollment Marketing

by Bart Caylor | Feb 15, 2024 | Marketing Strategies, Marketing Trends, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Podcast, Tools, Recruiting

“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented.  In the digital world, the tools that are available to reach our audiences seem...
Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try

Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try

by Bart Caylor | Dec 11, 2023 | Marketing Trends, Blog, Featured, Future of Higher Ed, Tools, Teams

Anyone who’s followed me through 2023 knows I’ve been beating the drum for higher ed marketers to try out different AI applications, but one that’s particularly stood out to me is Fireflies.ai. First, let’s get this out of the way — I’m not affiliated with the folks...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us