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The Enrollment Cliff Is Real

The Enrollment Cliff Is Real

by Bart Caylor | Jul 18, 2024 | Marketing Trends, Featured, Books, Strategies, Generation Z, Podcast

The enrollment cliff is real, and it will be here before you know it. This looming decline in enrollment for higher education institutions has already begun—but there is still more bad news coming with a predicted 24% decrease in college-age students by 2037.  If...
Surviving the Enrollment Cliff: How AI-Enhanced CRMs Can Transform Higher Education Marketing

Surviving the Enrollment Cliff: How AI-Enhanced CRMs Can Transform Higher Education Marketing

by Bart Caylor | Jun 24, 2024 | Marketing Trends, Marketing Strategies, Featured, Tools, Leveraging AI

Because the stakes have never been higher, AI-enhanced CRMs are going to be an essential tool to survive the enrollment cliff. The dreaded “enrollment cliff” is here, and it’s not just a buzzword.  The reality is sobering: demographic shifts, the exponential...
Enhance Your Outreach with Video Translation

Enhance Your Outreach with Video Translation

by Bart Caylor | May 6, 2024 | Marketing Trends, Featured, Higher Ed Marketing, Future of Higher Ed

I don’t speak German, and I don’t speak Spanish, but according to this video I do! A few months ago I decided to test out a video translation tool called HeyGen by ElevenLabs.  HeyGen takes videos in any language and translates them into the language of your choice...
5 Essential AI Skills for Students in the Modern Workforce

5 Essential AI Skills for Students in the Modern Workforce

by Bart Caylor | Apr 1, 2024 | Marketing Trends, Featured, Future of Higher Ed, Strategies, Generation Z, Tools

The AI revolution is here to stay, and students will need some essential AI skills in order to succeed in a modern workforce enhanced by generative AI.  This isn’t the first revolution that has transformed the workforce. The Agricultural Revolution set humanity on a...
5 Social Media Trends for Higher Ed Marketers in 2024

5 Social Media Trends for Higher Ed Marketers in 2024

by Bart Caylor | Mar 25, 2024 | Marketing Trends, Blog, Featured, Strategies, social media

With the enrollment cliff just around the corner, higher ed marketing teams must stay on top of ever-evolving social media trends. Staying ahead of these trends is essential for engaging prospective students and strengthening your institution’s brand awareness....
Harnessing Change To Achieve Sustainable Enrollment Marketing

Harnessing Change To Achieve Sustainable Enrollment Marketing

by Bart Caylor | Feb 15, 2024 | Recruiting, Marketing Trends, Marketing Campaigns, Blog, Featured, Higher Ed Marketing, Podcast, Tools, Marketing Strategies

“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented.  In the digital world, the tools that are available to reach our audiences seem...
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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road
Suite 129
Fishers, IN 46038

 

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Caylor Solutions

Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital collateral.

11650 Lantern Road, Suite 201
Fishers, IN 46038

317-985-7375
info@caylor-solutions.com

Work With Us