by Bart Caylor | Jan 16, 2025 | Marketing Trends, Featured, Ideas, Future of Higher Ed, Podcast
In today’s rapidly evolving educational landscape, the need for innovation in online education has never been more critical. Traditional colleges and universities are facing unprecedented challenges from alternative forms of education such as bootcamps, online...
by Bart Caylor | Nov 21, 2024 | Marketing Trends, Featured, Future of Higher Ed, Strategies, Leveraging AI
While the idea of fully embracing higher ed marketing innovation can feel risky, the risk of staying the same is much greater. In today’s ever-changing higher education landscape, marketers face an uphill battle. Budgets are tight, resources are stretched thin, and...
by Bart Caylor | Aug 22, 2024 | Marketing Trends, Featured, Ideas, Strategies, Generation Z, Email Marketing, Podcast, Marketing Strategies
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
by Bart Caylor | Jul 18, 2024 | Marketing Trends, Featured, Books, Strategies, Generation Z, Podcast
The enrollment cliff is real, and it will be here before you know it. This looming decline in enrollment for higher education institutions has already begun—but there is still more bad news coming with a predicted 24% decrease in college-age students by 2037. If...
by Bart Caylor | Jun 24, 2024 | Marketing Strategies, Marketing Trends, Featured, Tools, Leveraging AI
Because the stakes have never been higher, AI-enhanced CRMs are going to be an essential tool to survive the enrollment cliff. The dreaded “enrollment cliff” is here, and it’s not just a buzzword. The reality is sobering: demographic shifts, the exponential...
by Bart Caylor | May 6, 2024 | Featured, Higher Ed Marketing, Future of Higher Ed, Marketing Trends
I don’t speak German, and I don’t speak Spanish, but according to this video I do! A few months ago I decided to test out a video translation tool called HeyGen by ElevenLabs. HeyGen takes videos in any language and translates them into the language of your choice...
