by Bart Caylor | Apr 21, 2025 | Branding, Marketing Strategies, Featured, Ideas, Strategies
Cost-effective college marketing strategies are no longer just a wish list item for under-resourced teams—they’re a necessity. In today’s higher ed landscape, tight budgets, rising enrollment goals, and a competitive market put enormous pressure on marketing...
by Bart Caylor | Mar 24, 2025 | Tools, Featured, Ideas
How to market a college with a small budget is a challenge that many higher ed marketers wrestle with. But the good news is you don’t need a massive budget to create content that actually connects with prospective students. In fact, some of the most effective...
by Bart Caylor | Feb 27, 2025 | Strategies, Podcast, Tools, Recruiting, Leveraging AI, Ideas, Enrollment, Featured
Higher education is facing enrollment challenges, but Defiance College is proving that bold, data-driven enrollment growth strategies can reverse declining numbers. With small colleges struggling to attract students, institutions must adopt new, innovative approaches...
by Bart Caylor | Feb 6, 2025 | Featured, Ideas, Future of Higher Ed, Tools
Keeping up with technological advances in higher education marketing is crucial for staying ahead. Generative AI tools can boost creativity, streamline workflows, and make your outreach more effective. However, with so many tools available, it’s easy to feel...
by Bart Caylor | Jan 27, 2025 | Featured, Ideas, Teams
After more than 30 years working in the higher education space, I believe that most of the problems facing enrollment could be fixed by adopting a growth mindset in higher ed marketing teams. That may sound a little abstract, but hear me out on this one. I think it...
by Bart Caylor | Jan 16, 2025 | Featured, Ideas, Future of Higher Ed, Podcast, Marketing Trends
In today’s rapidly evolving educational landscape, the need for innovation in online education has never been more critical. Traditional colleges and universities are facing unprecedented challenges from alternative forms of education such as bootcamps, online...
