Christian higher education innovation is no longer optional—it’s essential. From shifting enrollment trends to the explosion of AI and growing skepticism around college value, Christian colleges and universities must rethink how they fulfill their mission in...
How to use AI for content marketing is one of the most important questions facing higher education marketers today. As generative AI tools reshape how content is created, discovered, and consumed, institutions must decide whether to resist the change—or learn to lead...
AI fluency for marketing teams is no longer a nice-to-have — it’s a must. In the rapidly evolving world of higher education, artificial intelligence has become more than just a buzzword. It’s a transformative tool that, when used well, can elevate everything from...
Higher ed email marketing campaigns send thousands of emails every year—to prospective students, current students, alumni, and donors. But with inboxes more crowded than ever, how can universities improve higher ed email marketing to make sure their emails actually...
A strong university revenue strategy is essential for institutions navigating shifting enrollment trends, financial pressures, and increased competition. Universities must find ways to grow while maintaining financial health, ensuring that their investments in...
Learning how higher ed marketers can use AI to improve critical thinking is essential for staying competitive in today’s digital marketing spaces. Some higher education marketers worry that AI might diminish human creativity and strategic decision-making. They fear...
