by Bart Caylor | Dec 1, 2025 | Marketing Strategies, Marketing Trends, Featured, Ideas, Future of Higher Ed, Strategies, Generation Z, Leveraging AI
After much thought, I want to lay out what I believe to be the marketing trends in higher education that are happening right now as we go into 2026. It’s important for us to understand these trends in how students and their families think and behave. Why is it so...
by Bart Caylor | Nov 17, 2025 | Featured, Ideas, Future of Higher Ed, Strategies, Tools, Leveraging AI
AI productivity in higher ed marketing is becoming a present-day lifeline for small teams under pressure. When you’re working with limited staff, tight budgets, and a growing list of content demands, even the most dedicated marketing pros can feel overwhelmed. Today’s...
by Bart Caylor | Nov 13, 2025 | Future of Higher Ed, Strategies, Podcast, Recruiting, Leveraging AI, Featured, Marketing Campaigns
The ethical use of AI in enrollment is quickly becoming one of the most important conversations in higher education marketing. Artificial intelligence is transforming how colleges attract, engage, and serve students faster than most of us ever imagined. Every week,...
by Bart Caylor | Nov 3, 2025 | Branding, Featured, Future of Higher Ed, Strategies, Generation Z, Tools, Leveraging AI
AI and authenticity are top of mind for higher ed marketers today. And it’s no wonder. In an age where artificial intelligence can generate entire campaigns in seconds, the pressure to “keep up” can feel overwhelming, especially for small college marketing teams...
by Bart Caylor | Oct 27, 2025 | Featured, Future of Higher Ed, Tools, Leveraging AI, Marketing Trends
The ROI of AI in higher ed marketing is one of the most misunderstood—and most overlooked—conversations happening on campuses today. It’s easy to get swept up in the novelty of AI tools or overwhelmed by the hype around automation and efficiency. But when you’re...
by Bart Caylor | Oct 23, 2025 | Featured, Future of Higher Ed, Generation Z, Podcast, Tools, Leveraging AI
It’s hard to imagine a more relevant conversation for higher education than the evolving relationship between digital natives and AI. This makes a lot of sense because Gen Z students are growing up immersed in a world shaped by algorithms, automation, and machine...
