by Bart Caylor | Dec 29, 2025 | Future of Higher Ed, Marketing Trends, Featured, Tools, Leveraging AI
Staying ahead of the rapidly shifting AI trends in higher ed is no longer just about adopting new tools; it is about building the capacity to meet students where they are. In our previous post, Marketing Trends in Higher Education, we explored the massive cultural...
by Bart Caylor | Dec 25, 2025 | Marketing Strategies, Featured, Strategies, Podcast, Tools, Leveraging AI
When exploring how universities use generative AI in their marketing efforts, Point Loma Nazarene University (PLNU) offers a standout example of thoughtful adoption and real-world integration. Rather than chasing trends or launching flashy tools, PLNU’s approach is...
by Bart Caylor | Dec 8, 2025 | Featured, Ideas, Future of Higher Ed, Strategies, Tools, Leveraging AI
An AI marketing readiness checklist helps small colleges evaluate their goals, data systems, team capabilities, and tool strategies before integrating AI into their marketing workflows. By now, we’ve all heard that “AI is the future!” To me, there’s no doubt that this...
by Bart Caylor | Dec 1, 2025 | Leveraging AI, Marketing Strategies, Marketing Trends, Featured, Ideas, Future of Higher Ed, Strategies, Generation Z
After much thought, I want to lay out what I believe to be the marketing trends in higher education that are happening right now as we go into 2026. It’s important for us to understand these trends in how students and their families think and behave. Why is it so...
by Bart Caylor | Nov 17, 2025 | Strategies, Featured, Ideas, Future of Higher Ed, Tools, Leveraging AI
AI productivity in higher ed marketing is becoming a present-day lifeline for small teams under pressure. When you’re working with limited staff, tight budgets, and a growing list of content demands, even the most dedicated marketing pros can feel overwhelmed. Today’s...
by Bart Caylor | Nov 13, 2025 | Featured, Future of Higher Ed, Strategies, Podcast, Recruiting, Leveraging AI, Marketing Campaigns
The ethical use of AI in enrollment is quickly becoming one of the most important conversations in higher education marketing. Artificial intelligence is transforming how colleges attract, engage, and serve students faster than most of us ever imagined. Every week,...
