by Bart Caylor | Sep 5, 2024 | Enrollment, Featured, Ideas, Strategies, Podcast, Recruiting
To nail that all-important first impression every time, you’re going to need a campus hospitality strategy. A well-executed hospitality plan ensures that everyone on campus, from faculty and staff to students, delivers a consistently warm and welcoming experience. ...
by Bart Caylor | Jun 6, 2024 | Enrollment, Featured, Strategies
Customer service in higher education often takes a backseat to other more pressing concerns. Yet, the truth is that every interaction with a prospective student plays a crucial role in how they view your institution. For example, when a prospective student calls with...
by Bart Caylor | Mar 28, 2024 | Podcast, social media, content marketing, Enrollment, Featured, Strategies, Email Marketing, Branding, Tools, Recruiting
Tapping into the aura of “The Great American Pastime,” we decided to put together a special edition of The Higher Ed Marketer Podcast: our “Fastball Special.” Every one of our guests has brought great value to the table, so picking just a few to represent an...
by Bart Caylor | Dec 4, 2023 | Marketing Strategies, Enrollment, Blog, Featured, Higher Ed Marketing
One amazing way to maximize your brand authenticity is to begin a student ambassador program. Authenticity, of course, is one of the most prized values of Gen Z prospective students. While they’re still very young, it looks like authenticity will still be in vogue...
by Bart Caylor | Nov 20, 2023 | Enrollment, Blog, Featured, Email Marketing
In higher ed, the typical traditional student enrollment funnel is long. It starts as early as sophomore year, maybe earlier, with many touch points along the way. But just like other kinds of “funnels” (hint hint), there comes a point after you’ve qualified and...
by Bart Caylor | Oct 30, 2023 | Enrollment, Blog, Featured, School Websites
How well does your higher ed website serve the needs of your most valued digital visitors? That all depends on your approach to website organization. This is a big topic with many questions to answer. Let’s focus on the Big Three that should come first and foremost:...
