by Bart Caylor | Dec 2, 2024 | content marketing, Marketing Campaigns, Featured, Higher Ed Marketing, Strategies
Student-generated content gives higher ed marketers a cost effective way to achieve what traditional marketing can’t—an authentic look into campus life that builds trust, sparks connections, and ultimately drives enrollment. When current students take the reins, they...
by Bart Caylor | Oct 28, 2024 | content marketing, Featured, Strategies
Digital storytelling is a powerful tool. When used for alumni engagement, it helps higher ed marketers keep alumni connected and invested in their alma mater long after graduation. For a long time, the go-to medium for alumni engagement was the printed magazine. In...
by Bart Caylor | Jul 22, 2024 | content marketing, Inbound Marketing, Featured, Ideas, Strategies
What if I told you that you could improve your enrollment marketing results without spending a single dime by pivoting to audience-centric marketing? It’s true. While easy to understand, audience-centric marketing is a surprisingly powerful strategy. Perhaps one...
by Bart Caylor | Jul 1, 2024 | Featured, Content Roundup, content marketing
While the phrase “semantically rich content” may never have crossed your mind, it’s a big deal when it comes to modern content marketing success. Here’s why. Search engines, particularly those powered by artificial intelligence, have evolved beyond simple keyword...
by Bart Caylor | Apr 22, 2024 | Marketing Strategies, content marketing, Featured, Future of Higher Ed
Have you heard of Generative Engine Optimization (GEO)? It’s an evolution of SEO that simply can’t be ignored as you prepare your higher ed websites for generation Alpha. The key to SEO–or Search Engine Optimization–is understanding the mechanics of search engines...
by Bart Caylor | Mar 28, 2024 | social media, content marketing, Enrollment, Featured, Strategies, Branding, Email Marketing, Podcast, Tools, Recruiting
Tapping into the aura of “The Great American Pastime,” we decided to put together a special edition of The Higher Ed Marketer Podcast: our “Fastball Special.” Every one of our guests has brought great value to the table, so picking just a few to represent an...
