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Featured Story
Event Branding in Higher Education
Want to optimize your campus events? Learn how Biola University turns every touchpoint into a living brand story through strategic event branding in higher education.
AI Productivity in Higher Ed Marketing: 10 Ways AI Can Save You Time
AI productivity in higher ed marketing is becoming a present-day lifeline for small teams under pressure. When you’re working with limited staff, tight budgets, and a growing list of content demands, even the most dedicated marketing pros can feel overwhelmed. Today’s...
The Ethical Use of AI in Enrollment: How Higher Ed Can Balance Technology and Trust
The ethical use of AI in enrollment is quickly becoming one of the most important conversations in higher education marketing. Artificial intelligence is transforming how colleges attract, engage, and serve students faster than most of us ever imagined. Every week,...
Faith‑Based College Branding: Building Trust in a Skeptical Market
Faith-based college branding begins with a question that many Christian institutions are feeling more urgently than ever: how do we earn the trust of students and families who are increasingly skeptical of the value of higher education? Prospective students are...
Creative Recruitment Ideas for Colleges: How Emmaus University Makes Big Moves on a Small Budget
Creative recruitment ideas for colleges aren’t just for the big-name institutions with massive marketing departments. In fact, some of the most impactful and innovative strategies are coming from smaller schools working with lean budgets. In many cases, lean budgets...
More from the blog
How to Design a Mission-Fit Student Recruitment Strategy for Long-Term Success
Design a mission-fit student recruitment strategy that boosts enrollment, retention, and long-term student success.
3 Key Strategies to Finding Mission-Fit Students
The enrollment cliff is looming on the horizon. Learn how you can thrive in spite of the challenges by finding mission-fit students!
ChatGPT 5 in Higher Ed Marketing: What Small Colleges Need to Know
Discover how to use ChatGPT 5 in higher ed marketing to boost content, outreach, and enrollment with limited resources.