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Featured Story
Christian Higher Education Innovation: Faith, Formation, and the Future
Explore how Christian higher education innovation can empower faith-based schools to lead with mission-fit identity and purpose.
10 Alumni Engagement Ideas to Support Your Enrollment Goals
Institutions with high alumni engagement often have the strongest enrollment pipelines. Why? Because alumni aren't just nostalgic supporters or fundraising prospects—they're living proof of your institution's value. They carry your brand into boardrooms, churches,...
How to Market to First-Generation Hispanic Students
There is an incredible opportunity coming for higher ed marketers to serve a burgeoning audience of first-generation Hispanic students. There is little we can do about the numerous factors making up the looming enrollment cliff. Continuing effects from the COVID-19...
How to Use AI for Content Marketing in Higher Education
How to use AI for content marketing is one of the most important questions facing higher education marketers today. As generative AI tools reshape how content is created, discovered, and consumed, institutions must decide whether to resist the change—or learn to lead...
Using Storytelling in Higher Education Marketing to Drive Enrollment
In higher education marketing, we often talk about tools, tactics, and trends, but we cannot forget about storytelling in higher education marketing. But behind the scenes of successful enrollment campaigns lies something deeper—narrative. In this episode of The...
More from the blog
How to Market a College with a Small Budget
Learn how to market a college with a small budget using creative, low-cost strategies. See how it’s possible to maximize your resources, engage students, and boost enrollment affordably!
How AI is Changing Higher Ed Email Marketing
AI is transforming higher ed email marketing. Learn how universities can use AI to personalize, automate, and improve email engagement.
Boosting Enrollment through Cross-Departmental Collaboration
Boost enrollment with cross-departmental collaboration—align marketing, admissions, & IT to create a seamless student recruitment strategy.