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Featured Story
How to Leverage Student-Produced, Authentic Content
Students and the content they create can be tremendous assets for content marketing. Authentic content may require some sacrifice of production quality, but it can be worth it in the end.
How to Create a Social Media Strategy That Actually Drives Enrollment
If your social media strategy isn’t generating inquiries or applications, it’s time to rethink the plan. For many small colleges and universities, social media feels like a daily grind—posting, liking, and boosting content just to stay visible. But visibility alone...
Getting Students Involved in Enrollment Marketing
You work tirelessly to attract prospective students. Getting your current students involved in your enrollment marketing can help you craft messaging and stories that better resonate with your audience. Enrollment marketing teams face challenges every day trying to...
Are You Wasting Money on Marketing? How a Marketing Audit Can Save Your Budget
A marketing audit is one of the most effective ways for small colleges to stop wasting money and start spending with purpose. If you're leading a lean team or working with a tight budget, chances are you’ve asked this question more than once: Is any of this actually...
From Inquiry to Integration: IU’s Seamless Enrollment Process
At Indiana University Bloomington, creating a seamless enrollment process isn’t just a goal—it’s a guiding principle. From the moment a student expresses interest to the day they arrive on campus, IU’s admissions team is committed to building trust, fostering...
More from the blog
10 Alumni Engagement Ideas to Support Your Enrollment Goals
Discover 10 actionable alumni engagement ideas that can strengthen your enrollment strategy and turn graduates into powerful brand advocates.
How to Market to First-Generation Hispanic Students
Discover how to connect with first-generation Hispanic students through targeted marketing strategies.
How to Use AI for Content Marketing in Higher Education
Learn how to use AI for content marketing in higher education to boost enrollment, build trust, and stay visible in today’s evolving digital landscape.