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Featured Story
Leadership at the Forefront: Secure Your Seat in Strategic Planning
In these challenging times, marketers must be more than storytellers. We must be leaders who help in strategic planning. Here’s why.
Shoestring Marketing Budgets: Maximizing Your Marketing Impact
Colleges and universities often face the challenge of making every dollar count in their marketing budgets. For higher ed marketers, working with limited marketing budgets can be one of the most frustrating aspects of the job. Most of us enrollment marketers are...
The Campus Hospitality Playbook: Impactful Community Partnerships in Higher Ed
To nail that all-important first impression every time, you’re going to need a campus hospitality strategy. A well-executed hospitality plan ensures that everyone on campus, from faculty and staff to students, delivers a consistently warm and welcoming experience. ...
Leverage ChatGPT as Your Virtual Marketing Strategist
When you leverage ChatGPT, you can transform how your marketing team approaches content creation, strategic planning, and data analysis. Every marketing team I have consulted with is overwhelmed with work. Let’s face it, marketing as a profession typically requires...
Redefining Student-Centered Learning: Insights from The Universities at Shady Grove
Student-centered learning is becoming increasingly important as students and families prioritize the return on investment in higher education. Now more than ever, students and families are shifting their focus toward the real-world value they are getting out of their...
More from the blog
Increasing Outcomes for Higher Ed Through Radical Collaboration
Higher ed institutions lose impact and productivity by not working together. To solve big problems, you must be able to cooperate with others.
3 Enrollment Marketing Priorities for 2023
A proactive enrollment marketing strategy is essential to your school’s long-term admissions goals. Here are three things that should be top of mind for higher ed marketers heading into 2023!
Best Practices for PPC in Higher Ed Marketing
There is a right and a wrong way to execute PPC ads. Learn more in this insightful conversation.