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Featured Story
Admitted Student Research: Data Insights and Unexpected Encounters
How well do you understand why students choose your school—or why they don’t? Learn how admitted student research can help you better target mission-fit students.
Strategic Communication: Identify Your School’s Why
When it comes to strategic communication, where do you begin? It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back - or even reverting back to last year's plan...
Strategic Collaborations: Advancing Higher Ed with Corporate Partners
There are many reasons why higher education institutions should create relationships with corporate partners. As higher education marketers, we’re tasked with more than just boosting enrollment numbers—we’re shaping the future workforce. One of the most pressing...
How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee
Engaging Gen Z and Gen Alpha in today's higher education landscape requires creating digital watering holes where students feel connected. Unfortunately, traditional marketing strategies do not fully capture the attention of these digitally native generations as in...
Leadership at the Forefront: Secure Your Seat in Strategic Planning
One of the most overlooked elements of successful strategic planning in higher education is the critical role of higher ed marketing leaders. Far too often, marketing is viewed as an afterthought—brought in only to execute promotional tasks after key decisions have...
More from the blog
How to Create a Strong Unique Selling Proposition for Your School
What’s your school’s unique selling proposition? Finding it hard to articulate? Let’s explore your school’s value and create a powerful USP.
The Power of Doing Campus Photography Right
Photography has a major role in marketing and enhancing the experience of your institution. Learn how to leverage the power of this creative tool.
Post-Pandemic Budgeting: Put Your Digital Marketing to Work
With the worst of COVID (hopefully) behind us, it’s time for higher ed marketing teams to address their post-pandemic budgets. And that means doubling down on a digital marketing strategy!